Performance Marketing & Lead Generation Specialist

Amaavigo Digital Solutions LLP · Mumbai, India

Performance Marketing & Lead Generation Specialist

Paid acquisition → Google Ads → Meta Ads → LinkedIn Ads → Tracking → Leads → CPL → CPA → ROAS → ROI.

Company: Amaavigo Digital Solutions LLP

Location: Mumbai | Work from Office

Experience: Minimum 3–4 Years

Employment: Full-Time

Department: Growth & Performance Marketing

Location - Vidyavihar Ghatkopar

Role Overview

Amaavigo is looking for a hands-on, ROI-focused Performance Marketing & Lead Generation Specialist who can independently plan, execute, optimise and scale paid acquisition campaigns.

The role will be responsible for generating qualified leads and measurable business outcomes through Google, Meta, LinkedIn and other paid advertising platforms.

We are looking for a doer, not just a campaign coordinator—someone who understands the complete journey from campaign strategy → lead generation → conversion → ROI.

Key Responsibilities

* Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads and YouTube Ads.

* Experience in Reddit Ads, YouTube Ads, Microsoft/Bing Ads, X (Twitter) Ads, Quora Ads, Pinterest Ads, programmatic/display advertising and app marketing campaigns

* Execute Search, Display, Performance Max, Lead Generation, Conversion and Remarketing campaigns.

* Develop audience, keyword, targeting and budget strategies.

* Build and optimise B2B and B2C lead-generation campaigns.

* Monitor lead quality and work towards improving lead-to-conversion performance.

* Continuously optimise CPL, CPA, CAC, CTR, conversion rate and ROAS.

* Conduct A/B testing across creatives, copy, audiences, landing pages and CTAs.

* Identify funnel drop-offs and recommend landing-page improvements.

* Manage multiple client accounts, budgets and campaign timelines independently.

* Prepare performance reports with clear insights, recommendations and next actions.

* Coordinate with content, design, web and sales teams to improve campaign performance.

Email Marketing and Lead Nurturing, including campaign creation, audience segmentation, email automation, drip campaigns, CRM integration, lead nurturing, remarketing and performance tracking. Experience with platforms such as Mailchimp, Brevo, HubSpot, Klaviyo or similar email/CRM marketing tools is preferred.

Mandatory Technical Skills

Strong hands-on experience with:

* Google Ads

* Meta Ads Manager

* LinkedIn Campaign Manager

* Google Analytics 4 (GA4)

* Google Tag Manager (GTM)

* Meta Pixel / Conversion Tracking

* Google Ads Conversion Tracking

* Custom & Lookalike Audiences

* Remarketing / Retargeting

* UTM Tracking

* Landing Pages & Lead Funnels

* Campaign Analytics & Reporting

Reddit Ads, App Marketing and Marketing Automation exposure will be an added advantage.

Lead Generation Knowledge

The candidate should understand:

* Paid Lead Generation

* B2B & B2C Funnels

* Lead Forms

* Landing Page Conversion

* Lead Quality Analysis

* CRM Lead Tracking

* WhatsApp/CRM integrations

* Lead-to-Sale Conversion

* Email Marketing

* Whats App marketing

Experience with Apollo, LinkedIn prospecting, cold outreach or email lead-generation tools will be an added advantage, but is not mandatory.

What We Are Looking For

* minimum 3–4 years of proven hands-on experience

* Strong analytical and performance mindset

* Ownership-driven and proactive approach

* Ability to manage campaigns independently

* Strong understanding of consumer/audience behaviour

* Ability to troubleshoot underperforming campaigns

* Comfortable managing multiple brands simultaneously

* Strong attention to budgets and client ROI

* Updated with AI tools and changing advertising platforms

Mandatory Proof of Performance

Candidates should be prepared to demonstrate:

Campaigns Managed | Platforms Used | Ad Budgets Handled | Leads Generated | CPL/CPA | ROAS/ROI | Conversion Improvements

Candidates with only theoretical knowledge or campaign coordination experience without hands-on campaign execution will not be considered.

Key KPIs

Qualified Leads | Lead Quality | CPL | CPA | CAC | Conversion Rate | ROAS | ROI | Budget Efficiency | Revenue Contribution

How to Apply

Share your CV + campaign case studies/results + current CTC + expected CTC + notice period.

Email:

WhatsApp:

Mumbai-based candidates available for a full-time, work-from-office role