Programmatic Performance Specialist

<p><strong>Role Overview </strong> </p><p>We are seeking a results-driven <strong>Programmatic Performance Specialist </strong> focused on driving high converting </p><p>CPA (Cost Per Action) and CPL (Cost Per Lead) campaigns. In this role, you will be </p><p>responsible for end-to-end campaign execution, bid optimization, audience architecture, and performance </p><p>scaling across Display &amp; Video 360 (DV360) and Beeswax / Free Wheel. You will operate at the </p><p>intersection of data, creative strategy, and ad tech to deliver measurable business outcomes and hit </p><p>direct-response targets. </p><p><br /></p><p><strong>Key Responsibilities </strong> </p><ul><li><strong>Campaign Execution &amp; Management: </strong> Traffic, launch, and manage full-funnel programmatic campaigns (display, video, and native) across DV360 and Beeswax / Free Wheel. </li><li><strong>Bidding &amp; Algorithmic Optimization: </strong> Adjust bid strategies, line-item settings, pacing, and contextual targeting to maximize conversions while achieving Target CPA/CPL goals. </li><li><strong>Tracking &amp; Ad Ops Integration: </strong> Partner with Ad Ops to set up, QA, and troubleshoot conversion tracking (Floodlight tags, GTM, server-side tracking, and pixels) to ensure accurate performance attribution. </li><li><strong>Performance Tracking &amp; Analytics: </strong> Daily tracking of core KPIs (Cost Per Acquisition, Cost Per Lead, Conversion Rate, eCPM) and rapid troubleshooting of tracking or delivery anomalies. </li><li><strong>Audience Architecture: </strong> Architect and deploy audience targeting strategies leveraging 1st-party CRM data, custom intent/affinity segments, and 3rd-party data for targeted prospecting and retargeting. </li><li><strong>Creative Strategy &amp; A/B Testing: </strong> Work cross-functionally with creative teams and ad ops to align landing pages, dynamic ad formats (DCO), and ad messaging with conversion goals. </li><li><strong>Brand Safety &amp; Quality Assurance: </strong> Enforce strict brand safety, fraud prevention, and viewability standards using verification tools (e.g., IAS, Double Verify, MOAT) to protect budgets and ad quality. </li> </ul><p><br /></p><p><strong>Requirements &amp; Qualifications </strong> </p><ul><li><strong>Experience: </strong> 2 to 5+ years of hands-on experience managing programmatic buying platforms with a strong focus on direct-response and performance metrics. </li><li><strong>Platform &amp; Ad Tech Expertise: </strong>Deep hands-on knowledge of DV360 and Beeswax / Free Wheel. Working knowledge of related Google Marketing Platform tools such as Campaign Manager 360 (CM360), Google Analytics (GA4), and Google Tag Manager (GTM). </li><li><strong>Analytical Skills: </strong> High proficiency in data analysis, pivot tables, and using performance data to inform creative, bidding, and audience directions. </li><li><strong>Attribution Knowledge: </strong> Solid understanding of digital attribution models (Multi-Touch, Data-Driven, Last-Interaction) and conversion funnel measurement. </li><li><strong>Certifications: </strong> Google Marketing Platform (DV360, CM360) or Programmatic Advertising certifications are strongly preferred. </li><li><strong>Soft Skills: </strong> Excellent communication, presentation, and problem-solving skills to clearly translate complex data insights to clients and non-technical stakeholders. </li> </ul>