Business Development Representative (LinkedIn Lead Generation)

TMC Marketers · Islamabad, Islamabad Capital Territory, Pakistan

Business Development Representative (LinkedIn Lead Generation)

Company: TMC Marketers
Location: On-site
Employment Type: Full-Time (05:00 – 02:00)

About Us

TMC Marketers is a performance-driven Meta marketing agency specializing in scaling eCommerce brands from $30K–$50K/month to multi-6 and 7-figure revenue levels. We focus on strategy, creative systems, and scalable acquisition and we only work with brands we know we can grow.

We’re now building a LinkedIn Outreach Department to create a consistent, high-quality inbound pipeline of qualified eCommerce founders.

Role Overview

We’re hiring a Head of LinkedIn Outreach to build, manage, and scale our LinkedIn lead generation department from the ground up.

This is a high-impact leadership role where you will:

• Design the outreach system
• Hire and train the team
• Manage daily messaging and lead flow
• Work closely with sales/closers to convert leads into clients

Key Responsibilities

1. Department Setup & Strategy

• Build the entire LinkedIn outreach system (from scratch)
• Define targeting (ICP: eCommerce brands $40K–$100K/month)
• Create outreach frameworks, messaging angles, and sequences
• Set up workflows, KPIs, and tracking systems

2. Hiring & Team Building

• Hire and onboard LinkedIn lead generation specialists
• Train team members on outreach, personalization, and qualification
• Build SOPs for scalable execution
• Maintain team performance and accountability
• Oversee daily outreach activity (connection requests, DMs, follow-ups)
• Optimize messaging based on response rates and conversions
• Ensure high-quality, personalized outreach (no spam approach)
• Continuously test new angles, hooks, and scripts
• Monitor conversations and step in where needed
• Ensure proper qualification before passing leads to closers
• Maintain CRM hygiene and pipeline tracking
• Improve lead quality over time (not just volume)

5. Collaboration with Sales Team

• Coordinate with closers for smooth handoff
• Align messaging with sales positioning

Requirements

• Proven experience in LinkedIn outreach / B2B lead generation
• Experience building or managing a lead gen team
• Strong understanding of cold outreach psychology & copywriting
• Experience with tools (LinkedIn Sales Navigator, automation tools, CRM)
• Ability to build systems, not just execute tasks
• Data-driven mindset (tracking reply rates, booked calls, conversion rates)
• Strong communication and leadership skills

Nice to Have

• Experience in agencies or marketing services
• Understanding of eCommerce / Meta Ads ecosystem
• Experience working with high-ticket services

Compensation

• Performance-based commissions (based on leads/closed deals)
• Growth opportunity to build and lead a full department

Why Join TMC Marketers

• Work directly with leadership on high-level strategy
• Build a department from 0 → scale
• Be part of a fast-growing agency with global clients
• Performance-driven, no politics, results-focused environment