Sales Engineer

Regent Biochem · India

B2B Capital Equipment Sales | Industrial Machinery Sales | Manufacturing Customers | Chennai 

Location

ABOUT REGENT BIO-CHEM

Regent Bio-Chem, headquartered in Coimbatore, is an industrial technology company providing industrial cleaning machines, advanced cleaning and surface-technology chemicals, application engineering, and service-led solutions for manufacturing industries across India.Through our strategic partnership with  Bio-Circle Surface Technology GmbH, Germany , we bring proven German technology, engineering standards and application expertise to the Indian market. Our solutions combine industrial cleaning machines, chemistry, application engineering and service to solve manufacturing and surface-technology challenges. As we expand our industrial cleaning machine business, we are looking for an experienced  Capital Equipment Sales professional to develop the Chennai market .

ABOUT THE ROLE

We are looking for an Industrial Sales Engineer / Capital Equipment Sales professional who has  hands-on experience selling industrial machinery, capital equipment or engineered industrial systems to manufacturing companies. This is a  field-intensive B2B sales role focused on developing industrial customers across Chennai and surrounding manufacturing clusters. The ideal candidate should already understand the industrial equipment sales cycle — from prospecting and identifying applications to technical discussions, demonstrations, trials, quotations, negotiations and closing capital equipment orders. You will work with  OEMs, Tier-1/Tier-2 suppliers and manufacturing plants , engaging with Production, Maintenance, Manufacturing Engineering, Quality, Purchase, Projects and senior management teams.

KEY RESPONSIBILITIES

Capital Equipment Sales

■ Drive sales of  industrial cleaning machines and associated solutions.

■ Identify new machine and equipment requirements within prospective and existing manufacturing accounts.

■ Develop opportunities from initial enquiry through technical evaluation, demonstration/trial, quotation, negotiation and order closure.

■ Achieve agreed  sales targets for capital equipment.

■ Develop new accounts and expand business within existing customers.

Chennai Market Development

■ Develop the industrial customer base across  Chennai and surrounding manufacturing clusters .

■ Identify target industries, plants, applications and upcoming equipment requirements.

■ Build relationships with OEMs, Tier-1/Tier-2 suppliers and manufacturing companies.

■ Conduct regular customer visits and develop strong plant-level relationships.

■ Identify opportunities arising from new projects, plant expansions, production-line additions and equipment replacement.

Technical & Solution Selling

■ Understand manufacturing processes, component-cleaning requirements and customer challenges.

■ Identify applications where industrial cleaning, degreasing and surface-treatment equipment can provide value.

■ Coordinate machine demonstrations, trials and application evaluations with internal technical teams.

■ Present technical and commercial solutions based on customer requirements.

■ Communicate equipment benefits, application suitability, productivity improvement,  cost justification and ROI .

Sales Cycle Management

■ Qualify opportunities based on application, decision process, budget, timeline and competition.

■ Prepare and follow up on quotations and commercial proposals.

■ Handle customer objections and support negotiations.

■ Maintain accurate  CRM, pipeline and sales forecast information.

Account Development

■ Identify opportunities for additional machines, chemicals, services and applications.

■ Develop long-term relationships with key industrial customers.

■ Track competitor activity, market developments, pricing and customer requirements.

WHO WE ARE LOOKING FOR

Essential

■ Diploma / BE / B.Tech in Mechanical, Electrical, Mechatronics, Instrumentation, Chemical Engineering or related technical discipline.

■ 4–8 years of relevant  B2B capital equipment / industrial machinery sales experience .

■ Minimum 2–3 years of direct experience selling industrial equipment or machinery to manufacturing companies.

■ Prior experience selling to manufacturing customers in Chennai and surrounding industrial clusters is  highly preferred .

■ Proven experience in field sales, customer visits, technical discussions, quotations, negotiations and order closure.

■ Experience dealing with OEMs, Tier-1/Tier-2 suppliers or large manufacturing organisations.

Relevant Industry Background

Experience selling any of the following:

■ Industrial cleaning / washing machines

■ Parts cleaning systems

■ Machine tools / CNC equipment

■ Industrial automation / special-purpose machines

■ Surface treatment equipment

■ Shot blasting / blasting equipment

■ Welding equipment

■ Pumps / compressors / process equipment

■ Industrial filtration / separation equipment

■ Material handling equipment

■ Heat-treatment equipment

■ Other engineered industrial capital equipment

Customer Exposure

Experience dealing with:

■ Plant Heads

■ Production / Manufacturing

■ Maintenance

■ Manufacturing Engineering

■ Quality

■ Purchase / Procurement

■ Projects / Capex

■ Engineering / Utilities

■ Senior Management

THE CANDIDATE WE ARE LOOKING FOR

This is not a general industrial sales role.  We are specifically looking for someone who:

■ Has sold  capital equipment / industrial machinery, not only consumables .

■ Understands capital expenditure sales cycles and high-value equipment sales.

■ Has experience selling to manufacturing plants.

■ Understands industrial processes and plant environments.

■ Can identify applications and convert technical requirements into equipment opportunities.

■ Is comfortable with  frequent field visits .

■ Understands the  Chennai manufacturing ecosystem .

■ Can  independently develop opportunities and close industrial equipment sales.

■ Can communicate effectively with both technical and commercial stakeholders.

KEY SUCCESS MEASURES

■ Qualified capital equipment opportunities generated

■ Machine demonstrations / trials converted into commercial opportunities

■ Capital equipment orders secured

■ New manufacturing accounts acquired

■ Sales revenue generated

■ Pipeline development and conversion

■ Account expansion and repeat business

WHY JOIN REGENT BIO-CHEM?

You will work at the intersection of: Industrial Engineering + Cleaning Technology + Chemistry + Application Engineering + Capital Equipment Sales

The role provides exposure to industrial customers, technical applications, machine and chemical solutions, application problem-solving and end-to-end B2B capital equipment sales.

APPLY IF YOU HAVE

4–8 years of B2B industrial capital equipment sales experience + manufacturing customer exposure + Chennai market experience.

If you have experience selling industrial machinery to manufacturing companies and enjoy developing technical solutions into commercial opportunities, we would like to hear from you.