Lead Designer

Divami · India

Lead Designer

Location: Hyderabad, India

Employment Type: Full-time

Experience: 4-8 Years

About the job

Divami Design Labs is a Human-Centered Design consultancy in Hyderabad. We build intelligent, spatial, empathy-driven digital products for enterprises and startups worldwide — from enterprise SaaS to AI-powered consumer platforms. Design Thinking is not a process we follow; it is the operating rhythm of every engagement.

The Role

"A concept-to-completion role" You own the full process — from ambiguous brief to shipped, validated product. You drive HMW sessions, synthesize Affinity Maps, apply AI-First thinking at the brief stage, and challenge every assumption with JTBD before opening Figma. You lead, not execute. Drive HMW sessions — don't attend them. Synthesis Affinity Maps from raw research. Apply AI-First thinking at the brief stage — not after wire-frames. Challenge every assumption with JTBD before opening Figma.

Four Design Lenses — Non-Negotiable

AI-FIRST AI-First Product Thinking Design for probabilistic AI outputs. Frame concordances with JTBD + Mental Models.

SPATIAL Experience-Led Spatial Design IA at environmental scale. Depth cues, gesture navigation, multi-surface continuity.

CREATIVE Creative Thinking Lateral Thinking, SCAMPER, Crazy 8s, Bio mimicry in live workshops.

HCD Human-Centered Design Contextual Inquiry, Empathy Maps, POV statements, HMW framing. Never assume.

What You’ll Own

01 Discover

● Contextual Inquiry — ethnographic observation in real environments.

● Empathy Maps — say/think/do/feel — beyond self-reported behavior.

● Mental Models + Card Sorting to validate IA assumptions.

● AI-First lens — identify where intelligence reduces cognitive load.

02 Define

● Affinity Mapping to cluster observations into insight themes.

● POV statements — user + need + insight — as design anchors.

● HMW questions + JTBD framing + Customer Journey Maps.

● Service Blueprints that expose front stage gaps and backstage breakdowns.

03 Develop

● Crazy 8s, SCAMPER, Lateral Thinking to push past obvious solutions.

● Co-creation workshops + Design Sprints to validate in 5 days.

● Systems Thinking + Biomimicry for non-obvious patterns.

● Prototype across fidelity — match fidelity to the question.

04 Deliver

● Design Systems — components, tokens, governance, cross-team docs.

● IxD specs in full — every state, transition, and micro-interaction.

● Heuristic Evaluation (Nielsen's 10) + Usability Testing before handoff.

● Kano Model prioritization + Lean UX loops post-launch.

What We’re Looking For

Non-Negotiables

● 4–8 yrs end-to-end product design — not just UI layers.

● AI-First experience. Probabilistic outputs, not bolt-on AI.

● Spatial Design literacy. Depth, hierarchy, multi-surface IxD.

● Led Design Sprints and Empathy Mapping sessions. Led.

● Design Maturity. Strategic advocate in client-facing rooms.

Research & Strategy

● Expert: Contextual Inquiry, Empathy Mapping, Affinity Mapping → POV.

● Skilled: JTBD, HMW, Journey Mapping, Service Blueprint creation.

● Independent: Runs Heuristic Evaluations + Usability Testing solo.

● Strategic: Translates North Star Metrics into design principles.

Craft & Delivery

● Information Architecture (IA): Clarity before aesthetics.

● Interaction Design (IxD): Every state, transition, error path documented.

● Design Systems: Built or led — components, tokens, governance.

● Spatial Design: Depth, layers, gesture affordances across surfaces.

● Agile Design: Ships interactively. Engineers as partners.

What You Get

● High-impact global engagements — fintech, health-tech, SaaS.

● Weekly Design Sprints, live HMW sessions, Co-creation workshops.

● Fast track to Principal/Lead — strategic thinking rewarded.

● North Star Metric culture — comp tied to impact, not output.

● 6-day on-site Hyderabad studio — real collaboration, real energy.

Design Innovation Toolkit

AI-First Thinking - Spatial Design - Creative Thinking - HCD - Design Thinking - Design Sprint Lean UX - Agile Design - Systems Thinking - JTBD - HMW - POV Statements Affinity Mapping - Empathy Mapping - Contextual Inquiry - Journey Mapping - Service Blueprint Personas - Card Sorting - Heuristic Evaluation - Usability Testing - IA Interaction Design - Design Systems - Prototyping - Micro-interactions - Divergent Thinking Convergent Thinking - Crazy 8s SCAMPER - Lateral Thinking - Biomimicry - Kano Model North Star Metric - Mental Models

“Let’s design tomorrow, together.”