Brand Growth Lead - In-Home Ice Cream (Karachi)

Magnum Ice Cream Co. is seeking an ABM for the Karachi Head Office to drive growth and transformation of Wall’s In-Home portfolio. You will lead bricks, buckets, tubs, and future multipacks, balancing affordability with brand aspiration for Pakistani households.

You will manage cross-functional teams (R&D, Supply Chain, Procurement, Finance, CD, Agencies), develop TV/digital campaigns, and steer pricing strategy to ensure GM growth.

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