Area Sales Manager

Pacific bearing private limited · India

Company: Pacific Bearings Pvt. Ltd.

Department: Direct Sales / OEM Business Development

Reporting To: GM Sales

Experience: 5+ years (Industrial bearings or mechanical components preferred)

Role Overview

The Regional Sales Manager will be responsible for driving direct sales to end customers and OEMs, expanding market share, managing key industrial accounts, and promoting the complete range of Pacific Bearings products. This role will focus on direct engagement with manufacturing units, machinery builders, and large industrial customers.

Key Responsibilities

1. Direct Sales to OEMs & End Customers

• Drive direct sales to OEMs, machine builders, and industrial end users.
• Generate new leads by targeting relevant industries: steel, cement, mining, machine tools, power plants, textiles, sugar, packaging machinery, etc.
• Conduct plant visits, product presentations, and technical discussions with engineering and purchase teams.

2. Key Account Management

• Manage existing OEM and industrial accounts to increase share of business.
• Develop long-term supply agreements with key accounts.
• Ensure regular follow-up on enquiries, quotes, and approvals.
• Track customer production schedules and forecast demand for bearings.

3. Technical Sales & Application Guidance

• Understand customer applications.
• Work with internal technical/application engineers to support customer performance evaluations.

4. New Business Development

• Identify potential customers where Pacific Bearings can replace competitor products.
• Plan region-wise business development activities with a strong focus on new installations and new machine development.

5. Sales Reporting & Forecasting

• Provide accurate sales forecasts and maintain updated records of enquiries, trials, sales pipeline, and closures.
• Submit daily, weekly, monthly, and quarterly sales reports.
• Monitor competition pricing and market movement among end customers.

6. Cross-functional Coordination

• Coordinate with back office teams to ensure timely order execution.
• Ensure proper after-sales service and handle customer complaints or returns in collaboration with the technical team.

7. Travel & Market Coverage

• Travel extensively within the assigned region to meet OEMs and factory customers.
• Develop a structured visit plan covering all major industrial clusters.

8. Key Skills & Competencies

• Strong experience in direct end-customer or OEM sales.
• Good understanding of industrial equipment, rotating machinery, and bearing applications.
• Excellent relationship-building skills across engineering, maintenance, and purchase departments.
• Strong negotiation, communication, and technical presentation skills.
• Ability to independently manage the region and deliver targets.

9. Educational Qualifications

• Diploma/B.E./B.Tech in Mechanical Engineering (preferred).

MBA in Marketing/Sales is an advantage.