Director, Growth (New York, NY)

B Lab · United States

--------------------------------------------------------------- This is a Full-Time Role (40 hours per week, 5DWW) with no option for part-time work. While this is a remote-first opportunity, the candidate filling this role must be a resident of the Netherlands, the U.K., Brazil, Pennsylvania, New York, or the District of Columbia at the start of employment. Additionally, they must be within commuting distance of our office in Amsterdam, London, São Paulo, Philadelphia, New York City, or Washington. Please visit our Careers page to review all opportunities and submit your application for the role(s) that best fit your location and work authorization. --------------------------------------------------------------- About the Team The Growth function is responsible for expanding the reach, adoption and impact of B Lab's standards, certification and standards-based products and services while strengthening the organisation's long-term financial sustainability. The function combines Growth Strategy, Marketing, Sales, Commercial Operations and Go-to-Market to understand market needs, identify growth opportunities, develop compelling value propositions and convert demand into customer adoption. It provides the commercial capabilities, market insight and operational discipline needed to sustainably grow the B Corp movement without compromising B Lab's mission or standards. Working across Standards Solutions, Product and Customer Experience, the function ensures customer needs, market dynamics and commercial insight shape organisational priorities, product development and go-to-market decisions. It helps bring new products and services to market, strengthens customer acquisition and builds the commercial capabilities needed to scale growth across regions, customer segments and product portfolios. The function succeeds when more businesses discover, value and adopt B Lab's products and services, resulting in sustainable revenue growth, stronger market reach, successful commercialisation of new products and greater organisational resilience—all while strengthening the credibility and impact of the B Corp movement. About the Opportunity B Lab is seeking a Growth Director to lead the organisation's enterprise Growth function, responsible for expanding the reach, adoption and impact of B Lab's standards, certification and standards-based products and services. The role brings together Growth Strategy, Marketing, Sales, Commercial Operations and Go-to-Market to strengthen market understanding, build customer demand and convert interest into sustainable growth. The role is accountable for the strategic, commercial and operational performance of the Growth function, ensuring B Lab develops the market insight, commercial capabilities and go-to-market discipline needed to scale its products and services while strengthening the organisation's long-term financial sustainability. Working closely with Standards Solutions, Product, Customer Experience, Engagement and regional teams, the role ensures customer needs, market insight and commercial thinking shape organisational priorities, product development and growth strategies across the organisation. The successful candidate will be a strategic and entrepreneurial commercial leader with a proven track record of building high-performing growth organisations, bringing products and services to market, and driving sustainable customer and revenue growth within complex, mission-driven or B2B environments. Core Responsibilities Growth Strategy & Market Intelligence [20%]

• Develop and lead B Lab’s global growth strategy across markets, customer segments and product lines.
• Own market strategy, including segmentation, market sizing, customer prioritisation, value proposition development and long-term growth planning.
• Identify new market opportunities, customer segments, strategic partnerships and growth pathways.
• Translate customer, market and regional insight into strategic priorities, investment decisions and organisational action.
• Partner with Finance and the CSO leadership team to connect growth strategy to long-term financial resilience.

• Lead marketing strategy, demand generation and market development across priority customer segments.
• Build B Lab's market presence by increasing awareness, consideration and understanding of its standards, certification and standards-based products and services.
• Partner with regional teams to deliver globally aligned, locally relevant campaigns.
• Ensure marketing is informed by customer insight, supports product positioning and drives measurable commercial outcomes.
• Strengthen the connection between marketing, sales and customer experience to improve acquisition and conversion.

• Lead the sales capability required to drive acquisition, conversion and revenue performance.
• Establish pipeline management, conversion targets, performance rhythms and sales enablement approaches.
• Support regional and global teams with consistent commercial approaches, tools and performance expectations.
• Ensure strong coordination between lead generation, sales engagement, onboarding and customer adoption.
• Build a high-performing commercial culture that balances growth, customer value and B Lab's mission.

• Lead go-to-market strategy for new and existing products, services and certification offerings.
• Partner with Product, Standards Solutions, Customer Experience and Engagement to define launch strategies, commercial positioning and adoption plans.
• Shape pricing, packaging, value propositions and market readiness.
• Ensure every launch is supported by clear customer segmentation, compelling messaging and measurable commercial objectives.
• Develop repeatable go-to-market capabilities that can scale across markets, regions and product portfolios.

• Build and continuously improve B Lab's commercial operating system, including forecasting, CRM governance, pricing support, pipeline management, analytics and performance reporting.
• Partner with Technology and Finance to improve commercial data quality, forecasting and automation.
• Create consistent commercial dashboards and operating rhythms for senior leadership decision-making.
• Ensure commercial teams have the tools, processes and insights required to act proactively.
• Reduce manual work and regional fragmentation by supporting standardised commercial infrastructure.

• Sustainable pipeline, customer acquisition and revenue growth across priority markets, customer segments and product portfolios.
• A clear enterprise growth strategy that informs organisational priorities, investment decisions and resource allocation.
• Improved commercial visibility, forecasting accuracy and data-driven decision-making.
• Increased market awareness, customer acquisition, conversion and adoption of B Lab's standards, certification and standards-based products and services.
• Successful commercialisation and go-to-market execution for new products, services and certification offerings.
• Scalable commercial capabilities embedded across the organisation that strengthen B Lab's long-term financial sustainability while advancing its mission.

• 10+ years of experience in Growth, Sales, Marketing, Commercial Strategy or Revenue Operations.
• Experience leading multi-disciplinary commercial teams and building scalable growth capabilities.
• Demonstrated ability to turn customer and market insight into growth strategy and execution.
• Experience launching or scaling products, services or platforms across multiple markets.
• Strong executive communication skills and ability to influence senior stakeholders.

• Experience in sustainability, ESG, certification, assurance, standards or impact-led organisations.
• Experience working with regional or federated operating models.
• Experience with Salesforce, revenue operations, product-led growth or B2B SaaS growth models.
• Bachelor's degree in Business, Marketing, Economics, or a related field, or equivalent professional experience. An MBA or relevant postgraduate qualification is advantageous but not required.

• An annual salary in the range of $128,000 - $160,000 based on experience and skills
• Excellent health benefits package including access to medical, vision and dental coverage
• Paid time off for vacation - in your first year, you’ll start with 15 days (prorated in a to your start date)
• Additional paid time off for organizational closures
• 403(b) with a match of up to 3%
• Unlimited sick and personal time - if you need it, use it
• After your first year of employment, 40 hours paid time off for community service; paid parental leave; and time and budget for your professional development (we assess this PD budget annually)
• A remote-first workplace
• A flexible work environment with the ability to plan your work week around your personal commitments
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• Resume
• Complete responses to our standard set of application questions

• Step 1: Submit your resume and responses to our application questions in full
• Step 2: Meet with our recruiter and submit your responses to our video questions via Spark Hire
• Step 3: Participate in an interview with a panel via Google Meet or Zoom (all candidates must have their cameras on)
• Step 4: Complete an exercise and participate in a final interview with a panel via Google Meet or Zoom (all candidates must have their cameras on)

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