Account Lead

Company Description Digitactix is a full-service digital marketing and branding agency focused on driving long-term brand growth through strategy-led creativity and performance marketing. The team delivers end-to-end solutions, including branding, social media, SEO, content, media planning, web development, and performance campaigns. By building integrated digital systems, Digitactix helps clients achieve sustainable impact rather than short-lived visibility. The agency combines human creativity with smart technology and AI-enhanced execution to produce intentional, scalable, and measurable marketing outcomes. This environment offers professionals the opportunity to work on diverse brands and data-driven digital initiatives. Role Description The Account Lead is a full-time, on-site role based in Mumbai. This position is responsible for owning client relationships, understanding business objectives, and translating them into effective digital strategies and campaigns. Day-to-day activities include coordinating with internal teams, overseeing project timelines and deliverables, monitoring campaign performance, and ensuring high-quality client servicing. The Account Lead will prepare reports, manage budgets, identify growth opportunities within accounts, and proactively address client needs and concerns. Another aspect to the role is working actively on pitches and proposal, preparing strategies for potential clients and leading presentations for the same. This role requires regular collaboration with creative, media, and technical teams to ensure integrated solutions that align with client goals. Qualifications Strong Analytical Skills to interpret campaign data, track KPIs, and support strategic decision-making. Excellent Communication and Customer Service skills to manage client expectations, present ideas clearly, and maintain long-term relationships. Finance and Account Management skills to handle budgets, invoices, and overall account health. Proven experience in digital marketing or advertising account leadership, preferably in an agency environment. Proven creative thinking that enables them to come up with concepts for media channels or ideas for campaigns & growth opportunities for brands. Ability to work on-site in Mumbai and collaborate effectively with cross-functional teams. Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience. Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines. Familiarity with performance marketing, social media platforms, and basic digital analytics tools is an advantage.