Senior Copywriter - International Marketing

We’re Hiring | Senior Copywriter Location: Mumbai – Marol Experience: 3 years CTC: Up to 9 LPA At upGrad , we’re looking for a Senior Copywriter who can craft compelling stories, drive performance, and shape our brand voice across platforms. If you enjoy blending creativity with impact, this role is for you. ✨ What You’ll Do • Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing • Translate brand strategy and audience insights into high-impact storytelling • Collaborate closely with design, marketing, and business teams • Lead ideation and contribute to creative concepts & campaign planning • Conduct research to deeply understand products, users, and messaging • Manage multiple projects end-to-end while meeting quality and timelines • Optimize copy using feedback, data, and performance insights • Mentor junior writers and uphold content quality benchmarks What We’re Looking For • Exceptional command over English language, grammar & nuance • Ability to adapt tone and style across platforms and funnel stages • Strong conceptual thinking with a performance-driven mindset • High attention to detail and comfort in fast-paced environments • Strong understanding of social media marketing & performance copywriting • Experience working with cross-functional teams Requirements • Bachelor’s degree in English, Journalism, Marketing, Communications , or related field • 3 years of experience in copywriting, content, or brand marketing Why upGrad? Work on high-impact campaigns at scale and shape a brand that influences millions of learners. Interested? Apply now or DM with your resume portfolio .