Associate director - public relations

El Sol Strategic Consultants · Delhi, India

Vision: To have an El Soul (team member) who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values and Goals. A team player with integrity and values.

Associate Director – Public Relations at El Sol Strategic Consultants (ESSC)

8-14 years of experience

Leadership & Team Management: Provide strategic leadership to junior associates, consultants, and interns, ensuring effective management and mentorship. Align team efforts with ESSC’s Core Values, Vision, and Business Goals. Develop and implement team-building initiatives to maintain high morale and a collaborative work environment. Set performance metrics for the team and ensure timely reviews and feedback sessions. Enforce adherence to ESSC’s policies, professional ethics, and industry best practices.

Client & Media Relations: Act as a key representative of ESSC, fostering strong relationships with high-profile clients and media houses. Develop and execute media relations strategies to secure top-tier placements across print, digital, and broadcast media. Maintain and leverage a robust network of media contacts, industry influencers, and thought leaders. Oversee client communications, ensuring consistent and strategic messaging across channels. Provide crisis communication and reputation management support to clients as needed.

Business Development & Strategy: Identify and explore new business opportunities, preparing and presenting proposals to potential clients. Develop and execute long-term brand marketing and PR strategies aligned with client business objectives. Evaluate and optimize PR campaigns, sponsorships, partnerships, and brand collaborations. Stay updated on industry trends, emerging technologies, and market insights to drive innovation. Lead the development of quarterly and annual strategic roadmaps for clients.

Event & Campaign Management: Oversee the planning and execution of high-impact PR campaigns, press conferences, and industry events. Ensure seamless coordination of promotional events and brand activations. Supervise the creation of campaign materials, including briefing documents, presentations, and reports. Monitor campaign performance, generating post-event analysis and recommendations for improvement.

Content Creation & Thought Leadership: Guide the development of compelling content, including press releases, articles, white papers, and reports. Oversee the production of client-facing materials such as newsletters, brochures, and promotional assets. Ensure alignment of all content with brand messaging and strategic objectives. Foster ESSC’s thought leadership by securing speaking engagements, panel discussions, and media interviews for key stakeholders.

Digital & Social Media Integration: Collaborate with the digital marketing team to enhance PR efforts through online platforms and social media channels. Lead the development of multi-channel marketing strategies that integrate traditional and digital PR. Monitor and analyze digital media trends to improve client visibility and engagement. Oversee the tracking of online brand sentiment and recommend strategic adjustments when necessary.

Financial & Operational Oversight: Manage budgets for PR campaigns, sponsorships, and marketing initiatives. Ensure cost-effective allocation of resources without compromising the quality of services delivered. Track campaign performance, providing financial insights and impact assessments to senior leadership. Negotiate and manage contracts with media partners, vendors, and key stakeholders.

Client Retention & Satisfaction: Ensure 100% client satisfaction through exceptional service and consistent value delivery. Address client concerns proactively, ensuring issues are resolved with strategic solutions. Regularly update clients on campaign progress, PR milestones, and industry developments. Cultivate long-term relationships to secure repeat business and referrals.

Knowledge Management & Industry Networking: Stay abreast of the latest developments in PR, media, and marketing industries. Build and maintain a network of media professionals, industry influencers, and strategic partners. Organize monthly knowledge-sharing sessions within the team to ensure continuous professional development. Represent ESSC at industry forums, networking events, and conferences.

Crisis Management & Risk Mitigation: Lead crisis communication planning and execution for clients. Ensure swift and strategic responses to reputational risks and media controversies. Develop contingency plans for potential PR challenges, ensuring readiness for unforeseen events. Guide the team in crafting effective crisis communication statements and public responses.

Working Days: Mon - Fri (Last Saturday of the month working)

Working Hours: 9:30am - 6pm

Location : Mumbai