Marketing Manger

ZAPTA Technologies · Lahore, Pakistan

Location: Lahore (on-site) Department: Marketing (reports to Head of Marketing) Type: Full-time Hours: Standard hours.

About ZAPTA Technologies

ZAPTA Technologies is a design-led AI and software engineering firm, the AI-Native Technology Partner Behind Your Business Growth. With 150+ engineers across Lahore, Dallas, the UK, and KSA, we build AI-native products and automation solutions for mid-market companies across North America and the UK, with a 90% client retention rate and 250+ products delivered. We are ISO 9001:2015 certified and growing fast into new markets and verticals.

The Role

We're hiring a Marketing Manager who can own both the thinking and the doing. You will build ZAPTA's marketing strategy and execute it hands-on, leading a team of two associate marketers; one focused on B2B (client-side) marketing and one on B2E (business-to-employee) marketing.

Your time will split roughly 70% B2B and 30% B2E . On the B2B side, you'll drive demand generation and brand authority for our North American and UK client base. On the B2E side, you'll strengthen our employer brand, internal communications, and talent-attraction marketing.

This is a player-coach role. You'll set direction, but you'll also write the campaign brief, review the ad account, and dig into the funnel data yourself. We're looking for someone who is equally strong in strategy and execution , not one at the expense of the other. You won't be client-facing, the sales team owns client conversations, but everything they put in front of a client will carry your fingerprints.

Key Responsibilities

Own the annual and quarterly marketing strategy, aligned with ZAPTA's positioning as an AI-native engineering partner for mid-market businesses

Lead, mentor, and manage two associate marketers; set their priorities, review their work, and grow their capabilities

Define the marketing budget, channel mix, and KPIs; report performance to leadership with clear insight, not just numbers

Partner closely with the sales/BDR function so marketing and outbound work as one pipeline engine

B2B / Demand Generation (~70%)

Plan and execute multi-channel lead generation: SEO, paid ads (Google, LinkedIn, Meta), email marketing, LinkedIn and organic social content, ABM, and website conversion

Own ZAPTA's presence on B2B review and directory platforms (Clutch, GoodFirms, G2, DesignRush) - profile optimization, client review generation, and rankings

Own ZAPTA's content and brand-authority engine: case studies, thought leadership, video content, and campaign narratives that speak to US, Canadian, and UK decision-makers

Build and optimize funnels for our focus verticals (starting with US real estate and property management)

Manage the marketing stack (CRM, email/automation tools, analytics) and keep attribution and reporting clean

Own ZAPTA's brand voice across all public channels, and equip the sales team with the collateral, decks, one-pagers, and messaging they need to present ZAPTA's offerings to clients

B2E / Employer Brand (~30%)

Build ZAPTA's employer brand to attract top engineering and design talent

Run internal communications and culture-facing campaigns (announcements, milestones, employee stories, event coverage)

Support HR/recruitment with talent-attraction content, careers-page messaging, and social proof (Glassdoor, LinkedIn Life, etc.)

Drive employee advocacy: help team members and leadership build their presence on LinkedIn so ZAPTA's reach compounds beyond company pages

What We're Looking For

4-6 years of marketing experience , with at least 2 years in B2B marketing for IT services, software agencies, or SaaS, ideally selling into North American or UK markets

Demonstrated hands-on command of the full lead-generation toolkit: SEO, paid ads, email marketing, content, and LinkedIn - you should be able to audit any of these channels yourself, not just brief an agency

Track record of building strategy and shipping campaigns - show us funnels you designed and the pipeline they produced

Prior experience leading or mentoring junior marketers

Excellent written and spoken English; able to craft messaging that lands with North American and UK audiences, and present plans confidently to leadership

Strong analytical skills: comfortable with GA4, ad platform dashboards, CRM reporting, and turning data into decisions

Understanding of software/AI services offerings - you can translate technical capability into client-facing value

Bonus Points

Experience with HubSpot, Apollo, or similar outbound/CRM stacks

Familiarity with ABM for mid-market accounts

Employer branding or internal comms experience

Fluency with AI tools for marketing (content generation, automation, research)

Success in the First 12 Months Looks Like

A documented marketing strategy and channel plan that leadership has bought into

Consistent month-over-month growth in qualified B2B leads from organic and paid channels

Two associates operating with clear ownership areas and visible skill growth

A stronger employer brand measurable in inbound applications and engagement on careers content

What We Offer

A leadership seat in a fast-growing, award-recognized AI-native firm

Direct exposure to international markets and a front-row seat to how a services firm scales globally

Real ownership: budget, team, and strategy are yours to shape

Competitive salary, benefits, and growth path

Join Us