Director, Website Growth & Optimization

TravelCenters of America · Franklin, United States

OMNIA Partners is seeking a Director of Website Strategy & Performance to lead a cross-functional team responsible for the website's growth, optimization, and performance. You will own the marketing-side vision, roadmap, and prioritization for the site as the premier member and prospect experience, working with Technology, Product Management, and E-commerce to drive revenue outcomes.

In this role, you will manage a full CRO program, define metrics, and partner with external agencies to execute