Sr. graphic designer

Department: Creative
Location: Cocoma Digital HQ – Andheri West, Mumbai
Employment Type: Full-time (On-site)
Experience Required: 3+ Years
About Cocoma Digital & Studios
Cocoma Digital & Studios is a fast-growing creative and marketing powerhouse managing multiple brands and sister companies. Our digital wing specialises in You Tube growth strategy, social media marketing, performance-driven content development, creator collaborations, and digital branding. Our studios division delivers world-class post-production solutions for films, web series, television, and digital entertainment while providing localisation and adaptation services for international content.
At Cocoma, creativity meets technology. We believe great design today isn't just about aesthetics, it's about storytelling, performance, innovation, and intelligent use of AI to create content that stands out across every screen.
Role Overview
We're looking for an experienced Senior Graphic Designer & Visualizer who combines exceptional design thinking with strong visualization skills and AI-powered creativity.
This role goes beyond designing social media posts; you'll lead visual campaigns across OTT properties, You Tube channels, entertainment brands, creator partnerships, performance marketing, and corporate branding.
You'll mentor designers, build compelling visual identities, create high-performing You Tube thumbnails, design presentation decks, and leverage AI tools to accelerate ideation and production without compromising creative quality.
If you're someone who loves creating impactful visuals, exploring AI workflows, and setting creative benchmarks, we'd love to have you on our team.
Key Responsibilities
Creative Direction & Visualization
Lead the conceptualization and execution of creative campaigns across digital, OTT, entertainment, and social media platforms.
Transform briefs into visually compelling concepts that align with brand strategy and campaign objectives.
Design key visuals, campaign creatives, promotional assets, posters, banners, and branding materials.
Create visually engaging presentations, pitch decks, proposals, and marketing collateral.
Develop innovative visual systems that maintain consistency across multiple brands and platforms.
AI-Powered Design & Innovation
Leverage AI tools to accelerate concept generation, creative exploration, mood boards, mockups, and design production.
Utilize Generative AI to create references, backgrounds, textures, compositions, and visual concepts.
Enhance productivity by integrating AI into creative workflows while maintaining originality and brand integrity.
Stay updated with emerging AI technologies and introduce innovative workflows to improve efficiency and creative output.
Digital & Social Media Design
Design engaging creatives for Instagram, Facebook, Linked In, You Tube, OTT campaigns, and performance marketing.
Create scroll-stopping You Tube thumbnails that improve click-through rates and audience engagement.
Design assets optimized for multiple formats, including:
16:9
9:16
1:1
Carousel posts
Display ads
Stories
Create static and motion-ready creatives for digital campaigns.
Brand Identity & Marketing Communication
Maintain visual consistency across all Cocoma brands and client accounts.
Design logos, brand identities, visual guidelines, and campaign assets.
Create event branding, merchandise concepts, internal communication creatives, and corporate presentations.
Support employer branding and recruitment campaigns with engaging visual communication.
Leadership & Collaboration
Lead, mentor, and review the work of junior graphic designers.
Collaborate with Creative Directors, Video Editors, Motion Designers, Content Writers, Marketing teams, and Account Managers.
Participate in brainstorming sessions and contribute innovative campaign ideas.
Ensure timely delivery while maintaining the highest creative standards.
Quality & Creative Excellence
Maintain pixel-perfect execution across all deliverables.
Ensure consistency in typography, layout, color systems, and branding.
Organize creative assets, templates, and project files efficiently.
Keep up with the latest design trends, entertainment marketing, You Tube best practices, and digital-first visual storytelling.
Required Skills & Qualifications
3+ years of professional experience in Graphic Design, Creative Agencies, Media, Entertainment, OTT, or Digital Marketing.
Proven experience leading or mentoring a team of designers.
Strong portfolio showcasing branding, digital campaigns, You Tube creatives, presentations, and marketing assets.
Excellent understanding of typography, layout, composition, color theory, and visual hierarchy.
Experience designing for You Tube, OTT, entertainment, lifestyle, fashion, or consumer brands is highly preferred.
Ability to manage multiple projects under tight deadlines.
Excellent communication, presentation, and leadership skills.
AI Skills (Preferred)
Experience using Generative AI for creative ideation and design production.
Strong prompt-writing skills for image generation and creative exploration.
Understanding of ethical AI usage and originality in creative work.
Familiarity with AI-assisted image enhancement, background generation, mockups, and asset creation.
Ability to integrate AI into day-to-day design workflows while maintaining high creative standards.
Tools & Technical Proficiency
Design Software
Adobe Photoshop
Adobe Illustrator
Adobe In Design
Adobe After Effects (Basic Motion Graphics)
Adobe Lightroom
Adobe Creative Cloud
Figma
AI Creative Tools
Adobe Firefly
Midjourney
Chat GPT
DALL·E
Canva AI (Magic Studio)
Ideogram
Leonardo AI
Runway
Krea AI
Magnific AI
Remove.bg
Topaz Photo AI
Productivity & Collaboration
Google Workspace
Microsoft Office
Notion A Day at Cocoma – Senior Graphic Designer & Visualizer
Your day starts with brainstorming campaign concepts and exploring AI-assisted creative directions. By afternoon, you're designing You Tube thumbnails, developing key visuals for an OTT campaign, reviewing your team's work, and collaborating with video editors to create cohesive cross-platform experiences. Before the day ends, you've delivered impactful designs that are ready to captivate audiences across social media, You Tube, and digital platforms.
At Cocoma, every design tells a story. Every campaign builds a brand. Every idea has the power to inspire millions