Social Media Marketing Coordinator

Prestige Institute of Management & Research, Gwalior · India

Key Responsibilities

• Manage the college’s day-to-day social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan and maintain a monthly/weekly social media content calendar.
• Create, edit, and publish Reels, short-form videos, stories, posts, carousels, and other social media content .
• Capture photos and videos of campus activities, events, seminars, workshops, student achievements, festivals, and other important occasions.
• Develop creative content showcasing campus life, student activities, faculty achievements, placements, admissions, events, and institutional initiatives .
• Write engaging captions, headlines, hooks, and appropriate hashtags.
• Coordinate with faculty, students, departments, and event teams to collect relevant content and information.
• Ensure timely posting and maintain consistency in the college’s social media communication.
• Monitor comments, messages, mentions, and audience engagement and coordinate responses when required.
• Track social media performance and prepare regular reports covering reach, engagement, followers, views, and content performance.
• Coordinate with the admissions and marketing teams for promotional campaigns and admission-related content.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Marketing, or a related field .
• 1–3 years of experience in social media management, digital marketing, content creation, or a similar role.
• Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Hands-on experience in Reels and short-form video creation .
• Basic proficiency in video editing and graphic design tools such as Canva, CapCut, Adobe Premiere Pro, or similar software .
• Strong communication and content-writing skills.
• Creative mindset with an understanding of current social media trends.
• Good photography/videography skills will be an advantage.
• Ability to work on-site and cover college events as required.
• Ability to manage multiple activities and meet tight deadlines.

Preferred Candidate

We are looking for someone who is:

• Creative and enthusiastic about social media and content creation.
• Comfortable interacting with students and faculty.
• Proactive in identifying content opportunities around campus.
• Confident in shooting and appearing in/creating Reels when required.
• Trend-aware and able to turn everyday campus activities into engaging digital content.
• Organized, dependable, and capable of managing content from idea → shoot → edit → caption → publish → performance tracking .