Graphic designer
MCaffeine · Mumbai, India
FULL TIMEpermanent
Job Description
Company overview:
PEP is a dynamic personal care company that proudly houses two innovative brands – m Caffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While m Caffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.
Come, join the pack!
Job Summary
We’re looking for a creative and performance-driven Graphic Designer who can create high-converting creatives across Website Offers, Meta Ads, CRM, digital marketing & ecommerce Channels.
Key Responsibilities:
• Design daily performance ad creatives (Static + GIF) for paid media campaigns
• Convert marketing briefs for multiple creative variations for A/B testing
• Create high-impact visuals focused on CTR, conversion and engagement.
• Create and improve high-impact visuals for website & Tech such as Banners, thumbnails, GIF and more.
• Create visually engaging CRM creatives such as Emailer, Whats App, RCS and Push notifications.
• Adapt brand-based assets into the e-commerce channel, Marketplace and Partnership creatives for high engagement and conversion.
• Work closely with performance marketers to understand what's working and iterate quickly.
• Maintain design quality while working in a fast-paced, high volume environment.
• Support additional creative needs such as offline print assets, Landing page assets.
• Support and participate in: o Product shoots o Model shoots o Creative direction & mood boarding o Basic camera and lighting setup assistance
• Strong sense of layout, typography and visual hierarchy.
• Strong understanding and knowledge of AI for better visual outcomes.
• Should have a strong awareness of what is trending in the market and implementations according to it.
• Understanding of performance-focused and conversion-driven creatives
• Understanding of performance marketing basics (ads, CTR, hooks, testing mindset)
• Proficiency in:
o Photoshop
o Illustrator
o Figma
o After Effects/Premiere Pro (preferred)
Qualifications & Experience:
• 2–3 years’ experience in D2 C, ecommerce, beauty, fashion, or lifestyle brands
• Experience with CRM and performance marketing creatives
• Basic understanding of photography/camera work is a strong plus
• Fast execution, attention to detail, and trend awareness
• Bonus if :
Experience in reels/video editing
Shoot assistance or creative production experience
Understanding of e-commerce consumer behavior
PEP is a dynamic personal care company that proudly houses two innovative brands – m Caffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While m Caffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.
Come, join the pack!
Job Summary
We’re looking for a creative and performance-driven Graphic Designer who can create high-converting creatives across Website Offers, Meta Ads, CRM, digital marketing & ecommerce Channels.
Key Responsibilities:
• Design daily performance ad creatives (Static + GIF) for paid media campaigns
• Convert marketing briefs for multiple creative variations for A/B testing
• Create high-impact visuals focused on CTR, conversion and engagement.
• Create and improve high-impact visuals for website & Tech such as Banners, thumbnails, GIF and more.
• Create visually engaging CRM creatives such as Emailer, Whats App, RCS and Push notifications.
• Adapt brand-based assets into the e-commerce channel, Marketplace and Partnership creatives for high engagement and conversion.
• Work closely with performance marketers to understand what's working and iterate quickly.
• Maintain design quality while working in a fast-paced, high volume environment.
• Support additional creative needs such as offline print assets, Landing page assets.
• Support and participate in: o Product shoots o Model shoots o Creative direction & mood boarding o Basic camera and lighting setup assistance
• Strong sense of layout, typography and visual hierarchy.
• Strong understanding and knowledge of AI for better visual outcomes.
• Should have a strong awareness of what is trending in the market and implementations according to it.
• Understanding of performance-focused and conversion-driven creatives
• Understanding of performance marketing basics (ads, CTR, hooks, testing mindset)
• Proficiency in:
o Photoshop
o Illustrator
o Figma
o After Effects/Premiere Pro (preferred)
Qualifications & Experience:
• 2–3 years’ experience in D2 C, ecommerce, beauty, fashion, or lifestyle brands
• Experience with CRM and performance marketing creatives
• Basic understanding of photography/camera work is a strong plus
• Fast execution, attention to detail, and trend awareness
• Bonus if :
Experience in reels/video editing
Shoot assistance or creative production experience
Understanding of e-commerce consumer behavior
Details
| Company | MCaffeine |
| Location | Mumbai, India |
| Type | FULL TIME |
| Niche | design |
| Experience | permanent |