Business Growth Lead

Bon Fiction · India

Business Growth Lead

Bon Fiction | Bengaluru | Full-time, On-site

About Bon Fiction

Bon Fiction is a single-origin, tree-to-bar chocolate company working with cacao from the Godavari region of Andhra Pradesh.

From fermentation and drying to chocolate making, we work closely across the value chain to develop the potential of Indian cacao.

Our cacao and chocolates have received international recognition, including selection among the Best 50 Beans in the World by Cacao of Excellence and multiple awards at international chocolate competitions.

India has historically been seen primarily as a market for chocolate. That is changing.

We want Bon Fiction to be at the forefront of building India’s own chocolate story and establishing Indian cacao and chocolate on the global stage.

The Role

As we expand our production capacity, we are looking for a commercially driven Business Growth Lead to help us build the next phase of Bon Fiction.

The mandate is straightforward:

Find opportunities. Build relationships. Win business. Grow accounts.

You will work closely with the founders to expand Bon Fiction across B2B, HoReCa, retail, distribution, corporate gifting, private label and other strategic channels.

This is a hands-on role. We are looking for someone who enjoys opening doors, meeting customers, negotiating deals and converting opportunities into meaningful recurring business.

What You Will Do

* Build a strong pipeline of new business opportunities.

* Identify and acquire B2B, HoReCa, retail, distribution and institutional customers.

* Develop relationships with hotels, restaurants, cafés, chefs, bakeries, retailers, distributors and food businesses.

* Identify and develop corporate gifting and private-label opportunities.

* Personally manage the complete sales cycle from prospecting and meetings to negotiation and closure.

* Build and grow key accounts.

* Develop city-wise and channel-wise expansion opportunities.

* Negotiate pricing, margins and commercial terms within agreed frameworks.

* Maintain disciplined sales forecasts, pipelines and follow-ups.

* Work with production and supply teams to ensure customer requirements and timelines are met.

* Track revenue, margins, collections and account performance.

* Identify partnerships and new routes to market.

* Represent Bon Fiction at relevant trade events, exhibitions and industry meetings.

What We Are Looking For

* Approximately 5–9 years of experience in business development, key accounts or sales.

* Experience in food, FMCG, hospitality, premium consumer products, food ingredients or related industries preferred.

* Demonstrated ability to acquire new customers and grow revenue.

* Strong B2B selling and negotiation skills.

* Existing relationships across HoReCa, retail, distributors or institutional customers would be valuable.

* Commercial understanding of pricing, margins and account profitability.

* Strong communication and relationship-building skills.

* Self-driven, resourceful and comfortable working in an entrepreneurial environment.

* Willingness to travel and spend significant time meeting customers.

Most importantly, we are looking for someone who has the hunger to build business rather than simply manage existing accounts.

The Opportunity

Bon Fiction is at an important stage of growth, with expanding manufacturing capability and opportunities across consumer and professional chocolate markets.

For the right person, this role offers significant room to grow in responsibility as the business scales.

You will have the opportunity to work directly with the founders and help build a distinctly Indian chocolate company with ambitions well beyond India.