Head of Marketing

Zong 5G · Islamabad, Pakistan

Job Title: Head of Marketing (HOD Marketing Department)

Location: Zong HQ, Islamabad

Apply by: 16th October, 2026

Job Purpose:

• Lead the Marketing department to drive sustainable growth in Revenue, Customer Base, ARPU, Market Share and Customer Lifetime Value, while accelerating 4G/5G adoption, Home Segment growth and Digital Revenue.
• Provide strategic direction across Marketing Verticals, development of innovative products and AI/data-led customer propositions, while working closely with Sales & Distribution and Commercial Regions to deliver short- medium- and long-term commercial growth.

Job Responsibilities:

Marketing Strategy & Growth Planning

• Develop and drive short-, medium- and long-term growth plans for Mass Market, covering Revenue, Customer Base, ARPU, Market Share, 4G/5G adoption, Home Segment and new growth opportunities.
• Translate customer trends, competitive dynamics, technology evolution and market insights into clear commercial priorities, propositions and investment choices.

Customer Base, Revenue & Market Share

• Drive sustainable growth in Revenue, Customer Base, ARPU, Market Share and customer lifetime value through segmentation, pricing, lifecycle management, retention and differentiated propositions.
• Lead national segment strategy while collaborating closely with Regions to develop regional and city-level propositions based on customer behavior, competition, network availability and local market potential.

Products, Innovation & Future Growth

• Lead development and commercialization of 4G/5G propositions, Home Segment (FTTH/FWA), VAS, devices and innovative products, ensuring competitiveness, profitability and speed-to-market.
• Leverage AI, advanced analytics, Precision Marketing and customer insights to drive personalization, next-best-action, smarter pricing, offer optimization and new revenue opportunities.

Digital Growth & My Zong Super App

• Lead the transformation of My Zong App into a Super App, making it a key platform for customer engagement, self-care, commerce, lifestyle services, financial enablement and digital revenue growth.
• Drive user acquisition, engagement and monetization through digital products, loyalty, gamification, ecosystem partnerships, AdTech and personalized AI/data-led customer journeys.

Brand, Commercial Planning & Performance

• Provide strategic direction for Brand, Media, Communication and Market Activation to strengthen brand equity, customer preference and Market Share while supporting key commercial priorities.
• Lead Marketing business planning, forecasting, budget prioritization and performance management, ensuring investments and initiatives deliver measurable Revenue, Customer Base, ARPU and ROI outcomes.

Leadership & Cross-Functional Collaboration

• Lead and develop approximately seven Vertical / Center Heads, establishing clear accountability, strong succession and a high-performing, customer-centric, innovative and data-driven Marketing organization.
• Partner closely with Sales & Distribution, Commercial Regions, Network, Finance, IT/DI and Customer Care to align Marketing strategy with distribution capability, network rollout, 4G/5G expansion and end-to-end commercial execution.

Required Experience:

• 10 - 12+ years of progressive experience in telecom, with significant leadership exposure at Director, HOD or Vertical Head level across Marketing or Commercial functions.
• Strong experience leading overall Marketing department or one or more core Marketing domains such as Consumer Segments, Customer Base Management, Digital/Products; exposure across multiple domains will be a strong advantage.
• Strong commercial acumen and data orientation, with the ability to interpret customer behavior, market trends and key business metrics, and convert them into strategies that drive Revenue, ARPU, Customer Base and Market Share.

Required Qualification:

• Bachelor’s or Master’s degree from a reputable university, preferably in Business, Marketing, Economics, Engineering, Computer Science, Finance or a related discipline.