Lead - Ads Planning

About the Team: Swiggy Dineout is building India’s largest dining out platform that processes more than 100M diners for its partner restaurants across its network for 21,000 restaurants in 34 cities and growing. We are striving to augment our consumer promise of enabling unparalleled convenience by helping diners explore restaurants across all categories - from QSRs, cafes, casual dining, premium, fine dining and more and offer the widest range of offers on restaurant bills through easy payments on the app. We are on a mission to change the way India dines out. If you are a foodie and equally passionate to redefine the experience of dining out, join our team to be a part of the Swiggy ride! Dineout is present in 34 cities across India and we have partnerships with more than 21,000 restaurant partners where users can save up to 40% on their dining bills when they pay their restaurant bills using the dine out feature on the swiggy app Job Role : We are looking for a highly strategic, numbers-driven, and growth-oriented professional to own and drive the Ads and Monetization charter. You will analyze data to identify untapped advertising opportunities, partner closely with City Teams to execute monetization initiatives, and build deep relationships with stakeholders to drive ad adoption. Your core mission is to maximize ad revenue while ensuring a high-performing ecosystem for our partners. Roles and Responsibilities : Own the Ads Performance & Revenue for the platform and work on improving the metric on a continuous basis to drive an increase in monetization Conduct comprehensive deep-dives into historical budget utilization and campaign ROI to identify revenue leakages and optimize brand Ads spend for maximum advertiser retention Build Rapport & drive strategic projects/initiatives with City teams to increase Ads adoption & monetization metrics Collaborate with internal stakeholders/cross-functional team to drive process improvements, initiatives/projects proactively to grow Ads revenue Performing in-depth analysis for Ads/Monetization performance outliers and deriving highly actionable data to drive with brands Build robust systems and processes to flag anomalies in ad performance and spend Desired Skill : 1-3 years of experience in Business Analytics / After Sales / CRM / Biz Ops roles. Excellent Analytical Skills. Proficiency in MS Excel and Basic SQL is a must. Graduate/MBA from Tier 2/3 colleges Excellent communication skill