Lead Account Management - Microsoft Ads

<p><strong>Role requirements &amp; expectations: </strong> </p><ul><li><strong>Shared culture of diversity and respect </strong>: Create a collaborative, trust-based work environment where differences in communication styles are considered, and the perspectives of others are respected and valued. Demonstrate Search Advertising’s culture of inclusiveness and diversity at all times. Contribute to the success of others by promoting mutual learning </li><li><strong>Strong customer relationships and account health </strong>: Own the day-to-day management for newly onboarded &amp; existing customers. Flawless execution of campaigns. Strong coordination with internal resources for execution of core tasks. Awareness and understanding of all required billing and compliance requirements. Contribute to a quality and actionable Customer Plan. </li><li><strong>Pursue optimizations to deliver quota expectations </strong>: Drive campaign-level budget upsell and optimization opportunities that align with the ROI goals of the client and drive incremental revenue. Leverage internal tool-directed tactics to inform and prioritize upsells and optimizations, seeking to drive swift implementation. Drive tactic improvement by providing thoughtful feedback to make opportunities more relevant to client goals. Leverage self-serve tools and community forums to deliver insights for non-Insights-enabled clients. </li><li><strong>Fluent advocate of the Bing Story </strong>: Educate clients on how the Bing Ads platform and existing features help them to reach their business goals and execute on budgets. Ensure regular client engagement with the BingAds platform, and aim to reduce customer reliance on AM for routine tasks. Utilize all available readiness and insights to ensure you are a fluent advocate of the Bing story. Develop and demonstrate an intermediate level knowledge of emerging products/features. </li><li><strong>Collaborative and high-performing account team </strong>: Ensure timely and proactive customer escalations by effectively leveraging Account Executive and internal partner network to resolve day-to-day escalations &amp; revenue blockers. Partner with the account team to submit actionable feedback on product, tool, and processes through relevant channels. Own and effectively execute the customer transition process and operational excellence in execution of change management (Book of Business update). </li><li><strong>Continuous business learning and professional growth </strong>: Continually strengthen your Bing Ads and Search Industry expertise, take personal accountability for your career and personal development; create, update, and regularly check in on your career development plan. Complete the required and recommended trainings and apply what you learn to further your growth in your role and career progression. </li> </ul><p><strong>What is expected of you? </strong> </p><ul><li>Minimum 6 years of experience in Search Engine Marketing, Sales, or online media, and Service experience required </li><li>Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc. </li><li>Strong troubleshooting and problem-solving tools with a 'can-do' attitude and the ability to partner collaboratively with other functional areas within the company in support of the sales process. </li><li>Demonstrated ability to consistently meet or exceed revenue goals or targets </li><li>Proven ability to understand customer needs, create and deliver customized, customer-focused pitches and solutions </li><li>Effectively navigate through ambiguity and complexities related to client management </li><li>Talented in storytelling and delivering engaging presentations </li><li>Solid knowledge of the search industry, trends, and customers' needs </li><li>Passion for technology as an enabler for customer and company growth </li><li>Bachelor’s degree required. MBA preferable </li><li>Critical thinker who is organized and can make decisions based on clear priorities </li><li>Collaborative teammate who can build successful team relationships with partners, and can prioritize multiple tasks </li><li>Flexible and able to quickly adapt to changing business needs and processes </li><li>Excellent written and verbal communication skills </li><li>Willingness to travel </li> </ul><p><strong>Preferred: </strong> </p><ul><li>Bing Ads Certification </li><li>Experienced in using Excel to analyze information, including data manipulation, V-Lookups, creating and using pivot tables, and data analysis </li> </ul>