Social Media & Lead Generation Specialist

Visa Master Canada (VMC) · Hyderabad, India

Company: VMC Immigration Services

Department: Marketing

Location: Remote

Employment Type: Full-Time

Working Hours: 7:00 PM – 4:00 AM IST (aligned with Canadian business hours)

Experience: 2–5+ Years

Salary: ₹3.5 LPA – ₹5 LPA

VMC Immigration Services is a Canada-based immigration consulting firm helping individuals, families, students, skilled professionals, and businesses achieve their Canadian immigration goals.

We provide professional guidance across a range of immigration pathways, including:

• Study Permits
• Work Permits
• Visitor Visas
• Permanent Residency
• Family Sponsorship
• Business Immigration Programs

We are committed to delivering a high-quality client experience through a combination of professional immigration services, technology, digital solutions, and efficient internal processes.

Our technology ecosystem includes custom-built applications, workflow automation, client portals, document management systems, and cloud-based business applications that support our global operations.

Joining VMC Immigration Services means becoming part of a growing, technology-driven organization where marketing, technology, and business operations work together to serve clients worldwide.

We are looking for a Social Media & Lead Generation Specialist who can manage our organic social media presence while actively identifying, engaging, qualifying, and converting potential clients through social platforms and online communities.

This is a hands-on, results-driven role combining:

• Social media management
• Content creation
• Community engagement
• Organic prospecting
• Lead generation
• Lead qualification
• CRM management
• Prospect follow-up

The ideal candidate is not simply a social media content poster . You should be comfortable finding potential clients, participating in relevant conversations, initiating DMs, identifying buying signals, qualifying prospects, and generating genuine consultation opportunities.

• Plan, create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, YouTube, Reddit, Quora, and relevant online communities .
• Develop social media posts, carousels, promotional creatives, reels, short-form videos, blogs, captions, and video scripts.
• Create basic visual content using Canva, Figma, or similar tools .
• Maintain a consistent content calendar and posting schedule.
• Ensure all content aligns with VMC's brand, services, messaging, and professional standards.
• Repurpose existing content into multiple formats suitable for different platforms.
• Monitor social media trends, platform updates, audience behavior, and algorithm changes.
• Continuously test and improve content formats to increase reach, engagement, and lead generation.

• Proactively identify potential immigration clients through social media platforms, online communities, forums, expat groups, comments, discussions, and relevant hashtags.
• Monitor conversations where individuals are actively seeking immigration information, advice, or professional assistance.
• Identify prospects based on relevant buying signals, intent, profile, and requirements.
• Engage with potential prospects through helpful, professional, and genuine conversations.
• Initiate and manage DM conversations with qualified prospects using approved communication guidelines.
• Ask appropriate initial questions to understand a prospect's requirements and level of interest.
• Convert relevant social media interactions into consultation inquiries and qualified leads .
• Follow up with prospects and ensure high-intent leads are promptly transferred to the appropriate sales or immigration consulting team.

• Actively participate in relevant Reddit communities, Quora, Facebook groups, LinkedIn communities, expat groups, and industry forums .
• Identify relevant discussions where VMC can provide useful information.
• Respond to questions and contribute valuable, informative content to build trust and brand awareness.
• Share relevant educational content where appropriate and in compliance with community and platform rules.
• Monitor comments, direct messages, mentions, questions, and discussions across platforms.
• Respond to relevant inquiries in a timely and professional manner.
• Build relationships with online communities rather than relying on promotional or spam-based activity.

• Conduct initial conversations with prospects to understand their requirements and determine whether they may be suitable for a consultation.
• Ask basic screening questions relating to the prospect's profile, immigration objective, requirements, and timeline.
• Identify high-intent prospects and prioritize follow-up accordingly.
• Accurately record leads, conversations, source platforms, prospect information, and follow-up actions in the CRM.
• Maintain an organized pipeline of social-generated leads.
• Ensure leads are properly categorized and assigned to the appropriate team.
• Coordinate with the sales and immigration consulting teams regarding qualified leads.
• Track the journey from:

Social Interaction → Prospect → Inquiry → Qualified Lead → Consultation

• Assist with webinars, live sessions, Q&As, information sessions, and other online events.
• Promote events across relevant social media channels and online communities.
• Monitor live comments, questions, and interactions during events.
• Identify high-intent prospects during live sessions and ensure appropriate follow-up.
• Support promotional campaigns designed to generate organic inquiries.
• Assist with campaign planning, content distribution, and post-campaign follow-up.

• 2+ years of experience in social media management, organic lead generation, community management, digital marketing, or a similar role.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, Reddit, Quora, and online communities .
• Excellent written English and strong conversational communication skills.
• Comfortable initiating conversations through DMs and online outreach .
• Strong understanding of organic social media growth and content distribution.
• Ability to identify buying signals, intent, and potential prospects from online conversations.
• Experience creating content using Canva or similar tools.
• Basic video editing and short-form content creation skills.
• Familiarity with social media scheduling tools such as Buffer, Hootsuite, Later, or similar platforms .
• Basic understanding of CRM systems and lead tracking.
• Strong organizational and time-management skills.
• Highly proactive, responsive, and self-motivated.
• Comfortable working independently in a remote environment.
• Target-driven with a strong focus on qualified leads and business opportunities—not just likes and engagement.
  

• Experience working with immigration, education, recruitment, real estate, financial services, or other professional services.
• Experience generating leads through Reddit, Quora, Facebook Groups, LinkedIn, or online communities .
• Experience handling inbound inquiries and converting conversations into consultations or sales opportunities.
• Familiarity with analytics and social media reporting tools.
• Experience working with international or North American audiences.

Success in this role will be measured through a combination of activity, engagement, lead generation, and conversion .

Key areas include:

• Consistent and high-quality social media content publishing.
• Growth of organic reach and meaningful engagement.
• Active participation in relevant online communities.
• Number of relevant prospects identified.
• Number of meaningful prospect conversations initiated.
• Number of qualified leads generated.
• Number of consultation inquiries generated.
• Lead-to-consultation conversion.
• Timely follow-up and accurate CRM updates.
• Quality and relevance of leads handed over to the sales/consulting team.

The primary objective is to generate genuine business opportunities through organic social media—not simply increase follower count or engagement metrics.

The successful candidate should be:

• Proactive – actively looking for opportunities rather than waiting for leads.
• Results-oriented – focused on qualified leads and consultations.
• Creative – able to develop engaging and platform-specific content.
• Conversational – comfortable starting and maintaining online conversations.
• Analytical – able to understand what content and outreach generates results.
• Organized – capable of managing multiple platforms, conversations, and follow-ups.
• Responsive – able to respond to prospects and inquiries promptly.
• Professional – represents VMC Immigration Services appropriately across all platforms.

This position is not purely a social media posting or content creation role .

We are looking for someone who can:

Create Content + Engage Communities + Find Prospects + Start Conversations + Qualify Leads + Generate Consultations

If you enjoy combining social media marketing, community engagement, proactive prospecting, and lead generation , this role is for you.

• Full-time remote opportunity.
• Opportunity to work with a Canada-based organization.
• Exposure to international clients and markets.
• Opportunity to work across multiple social media platforms and digital channels.
• Performance-driven environment with opportunities to grow with the organization.
• Collaborative and technology-driven work environment.

Only shortlisted candidates will be contacted for further evaluation.