General Manager of Sales

Corenza for Marketers · India

We are hiring for one of India’s leading AgriTech companies, working at the intersection of agriculture, dairy and farm mechanisation . The company is building solutions across silage, agricultural machinery and allied farm solutions , with a strong focus on enabling farmers and dairy businesses through technology, mechanisation and organised distribution.

About the Role

We are looking for a General Manager – Sales to lead and scale the company’s Agricultural Machinery and Silage businesses .

The role will be responsible for driving overall sales growth, expanding dealer and distributor networks, developing institutional business, strengthening rural market penetration and leading a high-performing sales organisation.

The ideal candidate will have 10–15 years of experience across farm equipment, tractors, agricultural machinery, silage, cattle feed, agri-inputs or allied sectors , with at least 5 years in a senior sales leadership role.

What You Will Drive

• Overall sales strategy and business growth across Machinery & Silage
• Expansion and management of dealer/distributor networks
• Rural, semi-urban and dairy-market penetration
• Institutional sales across dairy farms, contractors, FPOs and large farmers
• Development of silage demand and contractor-led business models
• Leadership of regional and field sales teams
• Sales forecasting, collections, working capital and P&L ownership
• Market development through dealer meets, farmer engagements, demonstrations and product launches

What We’re Looking For

• 10–15 years of relevant sales experience
• Experience in Farm Equipment / Tractors / Agri Machinery / Silage / Dairy Feed / Fodder / Agri Inputs
• Minimum 5 years in a leadership role such as AGM / DGM / Regional Head or equivalent
• Proven experience in dealer appointment and channel expansion
• Strong multi-state sales and rural distribution experience
• Exposure to P&L ownership and commercial management
• Strong team leadership and business-development orientation

Relevant backgrounds: Farm Equipment | Tractors | Agricultural Machinery | Silage | Dairy/Fodder Solutions | Agri Business | Rural Distribution