Google ads specialist

About True Hope Foundation

True Hope Foundation is a fundraising and crowdfunding platform working to support NGOs, social causes, medical cases, animal welfare, old age homes, blind children, disaster relief, and other humanitarian campaigns across India. We run high-impact digital campaigns to connect genuine causes with donors and create measurable social impact.

We are looking for a skilled and result-driven Google Ads Specialist who can manage, optimize, and scale fundraising campaigns through Google Ads while maintaining strong ROI, compliance, and campaign performance. Key Responsibilities

Plan, create, manage, and optimize Google Ads campaigns for fundraising and donation-based campaigns. Handle Search, Display, You Tube, Performance Max, Demand Gen, and remarketing campaigns. Conduct keyword research, audience research, competitor analysis, and campaign planning. Write effective ad copies, headlines, descriptions, and call-to-action texts to improve CTR and conversions. Monitor daily campaign performance, including spend, leads, donations, ROAS, CPA, CPC, CTR, conversion rate, and donor quality. Optimize campaigns to improve donation volume, reduce cost per donation, and increase return on ad spend. Manage large-scale ad budgets responsibly and ensure proper budget allocation across campaigns. Set up and monitor conversion tracking through Google Tag Manager, Google Analytics, Google Ads, and landing page events. Work closely with the creative, content, video, and website teams to improve campaign performance. Identify policy issues, disapprovals, account warnings, and resolve them with Google Support when required. Prepare daily, weekly, and monthly performance reports with insights and action plans. Test new campaign strategies, creatives, landing pages, audiences, bidding strategies, and funnels. Ensure all ads follow Google Ads policies, donation platform guidelines, and brand standards. Coordinate with internal teams for campaign launches during festivals, urgent medical cases, animal rescue appeals, and social impact campaigns. Required Skills Strong hands-on experience in Google Ads campaign management. Good knowledge of Search Ads, Display Ads, You Tube Ads, Performance Max, and remarketing. Experience in managing lead generation, donation, e-commerce, or performance campaigns. Strong understanding of Google Analytics, Google Tag Manager, conversion tracking, and pixel setup. Ability to analyze data and make performance-based decisions. Good command over ad copywriting and campaign structuring. Knowledge of A/B testing, landing page optimization, and funnel improvement. Ability to manage high budgets with accountability and performance focus. Strong reporting and communication skills. Basic understanding of Meta Ads will be an added advantage. Preferred Qualifications Prior experience with NGO, crowdfunding, donation, healthcare, animal welfare, or social impact campaigns. Experience in scaling campaigns with monthly budgets above ₹10 lakh. Knowledge of Google Ad Grants will be an added advantage. Certification in Google Ads Search, Display, Video, or Measurement is preferred. Key Performance Indicators Donation revenue generated through Google Ads. Return on ad spend. Cost per donation. Conversion rate. Campaign scalability. Ad approval rate and policy compliance. Quality of reporting and optimization. Landing page and funnel improvement suggestions. Candidate ProfileThe ideal candidate should be performance-focused, analytical, creative, and passionate about social impact. The person must be able to work in a fast-paced environment where campaigns need to be launched quickly for urgent causes such as medical emergencies, animal rescues, disaster relief, old age homes, and blind children.