Copywriter

BBDO Group India · India

Copywriter (Across Levels)

Location: Gurgaon

Experience: 2–8 Years in Creative / Advertising / Communication Agencies

Role Overview

Develop ideas and communication for brands across integrated marketing platforms, turning briefs

and insights into clear, engaging, and culturally relevant work.

Key Responsibilities

• Develop campaign concepts, headlines, scripts, taglines, social copy, and brand content.

• Translate briefs and consumer insights into compelling communication ideas.

• Adapt ideas and writing across Digital, Social, TV, Print, Experiential, and Content.

• Understand brand voice and maintain consistency across communication.

• Bring cultural, consumer, and category observations into creative thinking.

• Work closely with Art Directors, Creative Directors, Strategy, and Brand Solutions.

• Collaborate with production teams through final execution.