Creator Partnerships & Growth Associate

Gape Labs · India

Creator Partnerships & Growth Associate

Location: Bengaluru

Type: Full-time | In-person

Experience: 0–2 years | Exceptional freshers are welcome

About Gape Labs:

Gape Labs is a mobile gaming studio building globally scalable, original gaming IP from India.

We currently have two mobile games live globally, including Arcado Battle , an 8-player competitive multiplayer game and Arcado Champs, a PVP real-time strategy tower defense game. We're a small, ambitious team building games for a global audience and experimenting aggressively with new ways to acquire and engage players.

We're now looking for someone to help us build one of our next major growth channels: creator-led acquisition.

What you'll do

You'll work closely with the founder to build and scale our creator marketing and partnerships program globally.

Your responsibilities will include:

• Discovering gaming, entertainment and short-form content creators across YouTube, Instagram, TikTok and other platforms
• Researching creators across markets including the US, LATAM, Europe and Asia
• Evaluating creators based on audience fit, average views, engagement, geography and potential campaign economics
• Finding and managing creator contact information and maintaining an organised creator pipeline
• Reaching out to creators and creator managers through email and social platforms
• Negotiating commercials and closing paid creator collaborations
• Coordinating campaigns from initial conversation through content going live
• Following up relentlessly and keeping multiple creator conversations moving simultaneously
• Tracking creator performance including views, engagement, installs and campaign economics
• Identifying high-performing creators and building longer-term relationships with them
• Helping us continuously improve our creator acquisition strategy based on what the data tells us

This is not a traditional social media management role.

You will not primarily be making Instagram posts or maintaining a content calendar.

This is a growth + partnerships + execution role where the objective is to identify creators who can help us acquire high-quality players profitably.

Who we're looking for

You might be a great fit if:

• You spend a lot of time on YouTube, Instagram, TikTok or gaming/content platforms and naturally understand internet and creator culture
• You're extremely organised and comfortable managing hundreds of leads, conversations and follow-ups
• You have strong written English and can communicate confidently with creators globally
• You're comfortable negotiating and aren't afraid to reach out to people you don't know
• You're analytical and enjoy thinking about numbers, economics and performance
• You're resourceful and good at finding information online
• You move fast and don't need someone constantly telling you what to do next
• You genuinely enjoy games, creators, social media or internet culture

Prior creator marketing experience is a plus, but not required.

We're very open to fresh graduates or candidates with 0–2 years of experience if you're sharp, hungry and execution-oriented.

What success looks like

A typical day could involve:

• Finding and evaluating 50+ new creators
• Reaching out to creators across multiple markets
• Negotiating active collaborations
• Following up with creators who haven't responded
• Coordinating upcoming posts
• Reviewing performance of recently published creator campaigns
• Identifying which creator profiles are working and finding more creators like them

You'll have significant ownership from day one and will work directly with the founder.

Important

This is a full-time, in-person role from our Bengaluru office.

We're a small team and value working closely together, moving quickly and taking high ownership. If you're excited by gaming, creators, growth and the idea of helping build a new acquisition channel from scratch, we'd love to hear from you.