General marketing manager

We are seeking an experienced and strategic General Marketing Manager to lead and execute comprehensive marketing initiatives across domestic and international markets. The ideal candidate will have a strong background in brand management, integrated marketing campaigns, digital marketing, and market expansion strategies. This role requires a commercially driven marketing professional capable of enhancing brand visibility, customer engagement, and business growth through data-driven marketing initiatives.
Key Responsibilities
Develop and implement comprehensive marketing strategies aligned with business objectives and growth targets.
Lead integrated marketing campaigns across digital and traditional channels to strengthen brand awareness and market presence.
Drive brand positioning, communication strategies, and customer engagement initiatives across multiple markets.
Manage and optimize digital marketing activities including SEO, SEM, social media, content marketing, email marketing, and performance campaigns.
Analyze market trends, competitor activities, customer insights, and campaign performance to identify growth opportunities.
Collaborate closely with sales, business development, and leadership teams to ensure marketing initiatives support revenue and business objectives.
Oversee marketing budgets, campaign planning, and resource allocation to maximize return on investment.
Monitor key performance metrics and prepare regular reports on marketing effectiveness and business impact.
Develop and maintain relationships with external agencies, media partners, and marketing vendors.
Stay updated with emerging marketing technologies, industry trends, and best practices to drive continuous improvement.
Qualifications & Experience
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Minimum 8–15 years of progressive experience in marketing leadership roles.
Proven experience managing marketing activities across international markets.
Strong background in general marketing, brand management, campaign execution, and customer acquisition strategies.
Experience leading both online and offline marketing initiatives.
Demonstrated success in developing and executing high-impact marketing campaigns.
Key Skills & Competencies
Strategic Marketing Planning
Brand Management & Positioning
Digital Marketing & Performance Marketing
Campaign Management
Market Research & Competitive Analysis
SEO, SEM & Social Media Marketing
Content Strategy & Customer Engagement
Marketing Analytics & Reporting
Budget Management
Stakeholder Management & Leadership
Strong Communication & Presentation Skills
Preferred Profile
Experience working with global or multinational organizations.
Strong understanding of international consumer behavior and market dynamics.
Ability to lead cross-functional teams and manage multiple projects simultaneously.
Results-oriented mindset with strong analytical and problem-solving abilities.