Digital Marketing Specialist

Medicta Instruments · Sialkot, Pakistan

Company Description

Medicta Instruments is a CE-certified manufacturer and exporter specializing in surgical, plastic surgery, spinal, orthopedic, and dental instruments. The company emphasizes quality by producing instruments exclusively with German or Japanese stainless steel. Medicta Instruments offers flexible shipping options and multiple payment channels to support customers worldwide. Its fully equipped online store allows clinics and doctors to place orders quickly and easily. The company serves both medical professionals and distributors, providing responsive support and accessible product information via email and its website.

Role Description

The Digital Marketing Specialist is a full-time, on-site role based in Sialkot. This role is responsible for planning and executing digital marketing campaigns to increase brand awareness, generate leads, and drive online sales for Medicta Instruments. Day-to-day tasks include managing social media channels, creating and optimizing online content, monitoring and analyzing web and campaign performance, and coordinating promotions across digital platforms. The Digital Marketing Specialist will collaborate with sales and operations teams to align marketing activities with business objectives and ensure consistent messaging. The role also involves staying current with digital marketing trends and recommending improvements to enhance online visibility and customer engagement.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing for campaign planning and execution.
• Candidates should possess skills in Social Media Marketing to manage, grow, and engage audiences across social platforms.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns.
• Candidates should possess solid Communication skills to create clear messaging and collaborate effectively with internal teams and external partners.
• Relevant experience with e-commerce or B2B marketing, ideally in medical devices or healthcare, is beneficial.
• Knowledge of SEO/SEM, email marketing tools, and content management systems is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Sialkot, manage multiple projects, and adapt to a fast-paced, detail-oriented environment.