Shopper Marketing Associate

Harvey Nash · Matawan, United States

Job Title: Shopper Marketing Associate

Location: Matawan, NJ (Onsite 5 days )

Duration: Contract 6 Months

Job Description:

The Shopper Marketing Associate is responsible for developing, executing, and optimizing shopper-focused marketing programs that drive customer traffic, engagement, basket growth, loyalty, and sales across retail store locations. This role leads the planning and execution of in-store promotions, vendor-funded marketing initiatives, seasonal campaigns, loyalty programs, merchandising support, and consumer-facing activations.

The ideal candidate is a creative and results-oriented marketing professional with experience in retail or shopper marketing, strong project management skills, and the ability to translate shopper insights into effective marketing programs that influence purchasing behavior and enhance the customer experience.

Key Responsibilities

• Develop and execute shopper marketing programs that support retail stores, vendor partners, and category growth objectives.
• Plan and manage promotional campaigns, including in-store promotions, seasonal events, loyalty initiatives, circular campaigns, and shopper activations.
• Create and coordinate shopper-facing marketing materials, including point-of-sale signage, promotional displays, circular content, customer communications, social media content, and digital marketing assets.
• Partner with merchandising, store operations, advertising, IT, and vendor teams to execute integrated marketing campaigns.
• Identify, evaluate, and implement shopper marketing opportunities from vendors, brand partners, and internal stakeholders.
• Build and maintain strong relationships with store owners, vendors, advertising partners, and cross-functional teams.
• Support vendor-funded marketing programs and ensure effective execution against agreed objectives.
• Develop initiatives that increase store traffic, customer engagement, loyalty participation, and average basket size.
• Coordinate communications related to promotional programs, store events, community programs, and fundraising initiatives.
• Provide creative direction for marketing assets, including print materials, signage, promotional displays, and private-label product support.
• Monitor competitive activity, shopper trends, consumer insights, and retail marketing best practices to continuously improve campaign performance.
• Track campaign effectiveness and provide recommendations for future marketing initiatives.
• Assist with special projects and other marketing initiatives as assigned.

Qualifications

Education

• Bachelor's Degree in Marketing, Communications, Media Studies, Business, or a related field.

Experience

• 1-3 years of experience in Shopper Marketing, Retail Marketing, Brand Marketing, Trade Marketing, or a related marketing role.
• Experience supporting and executing retail promotions, shopper activations, merchandising programs, and marketing campaigns.
• Experience working within grocery, retail, consumer packaged goods (CPG), or multi-location retail environments is preferred.

Skills & Competencies

• Strong understanding of shopper marketing principles and consumer purchase behavior.
• Experience with in-store promotions, retail media, social media marketing, print advertising, and out-of-home (OOH) advertising.
• Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
• Strong written, verbal, and presentation skills.
• Ability to create compelling marketing content and promotional messaging.
• Experience collaborating with cross-functional teams and external partners.
• Strong relationship-building and stakeholder management skills.
• Analytical mindset with the ability to evaluate campaign performance and identify opportunities for improvement.
• Creative problem-solving skills with strong attention to detail.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.