SEO & PPC Manager

SEO & PPC ManagerLocation: remote working with 1 or 2 days a month at our Northampton Support CentreAt Rodericks Dental Partners, Your Smile Matters Too. We care just as much about our people as we do about our patients. That’s why we’re creating an environment where you can grow, feel valued, and enjoy a healthy work-life balance.We are looking for a SEO & PPC Manager to join our Marketing team. This is a fantastic opportunity to own the SEO & PPC strategy, you will be responsible for acquiring new patients and new clinicians for practices.What you’ll be doingResponsibility for driving all calls, form fills and online bookings from Organic (SEO) search & PPC and Paid SocialRigorous 3rd party agency management of SEO & PPC agency Working collaboratively with the wider teams to improve processes around SEO & brand outreachCommission keyword research and align content strategy with SEO improvementsMeasure and report performance of SEO campaigns against KPIsDevelopment of a Revenue and Profit ROI model for PPC & Paid SocialAdapting PPC & Paid Social strategies to local practice availabilityAuditing PPC & Paid Social accounts to identify gaps and opportunities for continuous improvementEnsure optimal allocation of resources and budget to ensure outcomes that deliver against business goalsWhat we’re looking forExperience within a professional Digital Marketing or eCommerce environment, ideally within a multisite businessExperience of managing 3rd party Paid Search, SEO, Paid Social and Affiliates suppliersExcellent communication and interpersonal skills and the ability to work with multiple stakeholders to optimise ROI and fill practice diariesStrong commercial and operational mind set, constantly focussed on delivering value to customersHighly analytical and numerate with the ability to convert analysis into tangible business benefitsWhat we offer youCompetitive salary & bonus25 days annual leave + bank holidaysYour Smile Matters Too: An additional personal day just for youWellbeing support, employee assistance programme & health benefitsOpportunities for career development and progressionA role where your contribution directly supports patient care across the UKIf you are passionate about paid media and SEO and want to be part of a team that truly values people, we’d love to hear from you.Join us at Rodericks Dental Partners – where Your Smile Matters Too. #J-18808-Ljbffr