Sr. Content Marketing Manager // Healthcare Experience Required

The following information provides an overview of the skills, qualities, and qualifications needed for this role.
Title: Senior Content Marketing Manager
Department: Marketing
Reports To Vice President of Marketing
Employment Type: Full-Time
Position Summary
Reporting to the Vice President of Marketing, the Senior Content Marketing Managerdevelops and executes PracticeSuite's enterprise content strategy across the buyer journey.Working closely with Strategic Marketing, Digital Marketing, Sales Enablement, ProductManagement, and executive leadership, this role creates compelling content that supportsbrand awareness, demand generation, product launches, sales enablement, executivethought leadership, customer engagement, conferences, webinars, and customer success.The role owns the editorial calendar and ensures all content reflects a consistent brandvoice while supporting SEO, Generative Engine Optimization (GEO), and AI-powereddiscovery.
Mission Statement
Position PracticeSuite as the trusted voice in ambulatory healthcare technology throughcompelling storytelling that strengthens the brand, generates demand, supports sales, andbuilds lasting customer engagement.
Duties & Responsibilities
Content Strategy
Develop and execute a comprehensive content strategy aligned with business objectives,campaign priorities, product launches, conferences, webinars, and customer lifecycleinitiatives while owning the editorial calendar.
Content Development
Create high-quality content including website copy, blogs, white papers, eBooks, casestudies, customer stories, executive thought leadership, email campaigns, social content,landing pages, webinar content, video scripts, press releases, and sales collateral.
Executive Thought Leadership
Interview executives, customers, partners, and subject matter experts to develop originalthought leadership that positions PracticeSuite and its leadership team as trusted industryexperts.
Sales Enablement Partnership
Partner with the Sales Enablement & CRM Manager to develop customer-facing contentincluding pitch decks, one-pagers, battlecards, product sheets, proposal content, andconference collateral.
Product Marketing Partnership
Collaborate with the Senior Manager, Strategic Marketing to translate product capabilitiesinto compelling messaging, launch materials, customer education, and go-to-market assets.SEO, GEO & AI ContentDevelop content optimized for traditional search engines and AI-powered searchexperiences while applying SEO and GEO best practices to maximize discoverability andengagement.
Performance Optimization
Measure content performance using engagement, traffic, conversion, and pipeline metricsand continuously optimize content strategy based on data and customer insights.
Brand Stewardship
Maintain a consistent brand voice, messaging framework, and editorial standards across allcustomer-facing communications.
Key Performance Indicators (KPIs)• Content production goals• Website engagement• Organic traffic growth• SEO/GEO visibility• Content-influenced pipeline• Webinar registrations• Thought leadership engagement• Sales content utilization
Decision Authority
Owns editorial strategy, content calendar priorities, brand voice, messaging consistency,and content recommendations. Recommends external content resources and escalatesstrategic brand or budget decisions to the Vice President of Marketing.
AI Expectations
• Leverage AI responsibly to accelerate research, outlining, editing, optimization,content repurposing, and performance analysis while ensuring originality, factualaccuracy, regulatory awareness, brand voice integrity and brand consistency.
Education
• Bachelor's degree in Marketing, Communications, Journalism, English, or relatedfield preferred.
Minimum Qualifications
• 7+ years of experience in B2B content marketing, content strategy, or productmarketing. Healthcare technology or SaaS experience preferred. Demonstratedportfolio of high-quality marketing content. xzbcwsv • Experience supporting executive thought leadership, product marketing, salesenablement, webinars, conferences, and demand generation campaigns.