Area Sales Manager Modern Trade - Quick Commerce

Modern Enterprises · India

Area Sales Manager – Modern Trade & Quick Commerce (HQ: Delhi NCR)

World's No. 1 Instant Noodles Brand (Indonesia) | FMCG

About the Role

We are an Importer and National Distributor representing a globally leading instant noodles brand from Indonesia, and we're hiring an Area Sales Manager to drive Modern Trade (MT) and Quick Commerce (Q-commerce) growth across North Indian states with a special focus on Delhi-NCR. This role owns the P&L, distribution, and visibility strategy across key retail and online grocery channels in the region.

Roles & Responsibilities

Distribution & Availability

• Appoint MT Distributors ( Gurugram, Delhi, Ghaziabad, Lucknow, Jaipur, and at all important locations), under advance payment terms
• Ensure optimal SKU listing , fill rates, and on-shelf/on-app availability across all outlets and dark stores
• Monitor and correct OOS (out-of-stock) issues in real time, especially critical for Q-commerce turnaround
• Operational activity and monitoring, issue of PO, delivery from distributor, release of payment, etc

Account Management

- Manage key account relationships with MT chains and Q-commerce platform category teams

- Negotiate trading terms, listing fees, shelf space, and promotional calendars

- Own JBPs (Joint Business Plans) with top accounts

Sales & Revenue Growth

- Deliver primary and secondary sales targets across MT (hypermarkets, supermarkets, standalone large format) and Q-commerce (Blinkit, Zepto, Instamart, BigBasket) for Delhi NCR

- Drive category growth through NPD launches, promotions, and seasonal activations

Trade Marketing & Visibility

- Execute in-store and in-app visibility plans (POSM, secondary displays, banner placements, keyword ranking on Q-commerce apps)

- Coordinate with the marketing team on regional activations aligned to brand campaigns

Forecasting & Inventory

- Plan demand forecasts by account/platform to optimize inventory and minimize expiry/returns

- Work closely with the supply chain/distributor network for timely replenishment

Reporting & Analytics

- Track sales performance, market share, competitor activity, and pricing across channels

- Prepare MIS reports and present business reviews to leadership

Scope of Work

- Geography: North India, Delhi NCR (Delhi, Gurugram, Noida, Ghaziabad, Faridabad)

- Channels: Modern Trade + Quick Commerce (primary focus)

- Reporting to: Regional/National Sales Manager

- Team: Will manage MT/Q-commerce merchandisers and distributor sales staff, if applicable

Candidate Requirements

- 4–8 years in Modern Trade FMCG sales, mandatory experience in the food category, preferably with noodles

- Proven track record in MT and Q-commerce channel management

- Strong negotiation skills with category buyers and platform account managers

- Familiarity with Q-commerce dashboards (analytics, ranking, ad spends)

- Graduate/MBA preferred

Annual CTC - 9 Lakhs