Assistant Regional Sales Manager

CoFee - Fee Collection App · India

About KeyValue & CoFee

KeyValue is a premier global AI-driven product development hub dedicated to transforming ideas into scalable and impactful software products. With expertise across diverse industries, KeyValue delivers high-quality solutions powered by AI and automation. As an AI-first organisation, we continuously push the boundaries of technology to offer accelerated, flexible, and cost-effective product development.

CoFee is a fintech platform developed by KeyValue that helps educational institutions including dance academies, sports academies, tuition centres, play schools, coaching centres, and schools streamline their fee collection. Our platform offers automated payment reminders, WhatsApp-based payment links, and seamless integration with payment gateways enabling direct settlement to institution accounts.

We are hiring an Assistant Regional Sales Manager with 8+ years of experience for CoFee , our in-house SaaS product that streamlines recurring fee collection and financial management for institutions and enterprises.

Website -

What you will do:

• Lead and support team across the assigned region, ensuring achievement of individual and regional sales targets.
• Drive the overall sales strategy and business growth for CoFee within the assigned market.
• Set sales targets, monitor team performance, conduct regular pipeline reviews, and guide the team in improving conversions.
• Identify new markets, customer segments, partnerships, and business opportunities to expand CoFee’s presence across the region.
• Support the team in prospecting, client meetings, product demonstrations, negotiations, and closing key opportunities.
• Build and maintain strong relationships with key clients and act as a trusted advisor in understanding and addressing their business requirements.
• Track regional sales performance, pipeline health, conversion rates, and other key metrics and provide regular updates to management.
• Coach and mentor BDEs to improve their sales approach, communication, product knowledge, and overall performance.
• Collaborate closely with marketing and internal teams to improve lead generation, market positioning, and customer acquisition strategies.
• Stay updated on SaaS industry trends, competitor activities, and market developments to identify opportunities for growth.

What makes you a great fit:

• Proven experience in B2B/SaaS sales or business development, preferably with experience managing or mentoring a sales team.
• Strong communication skills in English, Telugu and Kannada.
• Demonstrated ability to achieve sales targets and drive business growth within an assigned territory or region.
• Strong leadership and team-management skills with the ability to motivate and develop a sales team.
• Excellent client relationship-building, negotiation, and closing skills.
• Strong understanding of sales pipelines, forecasting, and performance metrics.
• Proactive, target-driven, and comfortable taking ownership of regional sales performance.
• Ability to thrive in a fast-paced and evolving SaaS environment.