Growth content lead (b2c)

Hiring for a client - Wealth Q
Roles and Responsibilities
Drive initial go-to-market strategy working with founders and team
Build strategy for user acquisition
Identify and leverage social media platforms, tools and tactics
Manage social media presence across Linked In, Instagram, You Tube, newsletters
Execute positioning and storytelling to drive app sign-ups
Target and acquire early users
Analyze and work with numbers and analytics
Execute strategy directly or coordinate with team
Requirements
1 Strong Growth / Content Profile with proven zero-to-one organic-growth-engine building
2 Mandatory (Experience 1): Must have 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2 C) company, with strong ownership, structured thinking, and excellent storytelling.
3 Mandatory (Experience 2): Must have owned the full content-to-acquisition journey — reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2 C sign-ups).
4 Mandatory (Experience 3): Must have hands-on experience driving go-to-market strategy — positioning the platform, storytelling, and identifying/targeting the right users across social media (Linked In, Instagram, You Tube, newsletters) and other channels.
5 Mandatory (Company): Must have worked in B2 C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly preferred.)
6 Mandatory (Skill 1): Must be strong with numbers and analytics, able to build the strategy and execute it (directly or with support).
7 Mandatory (Skill 2): Must have deep understanding of how modern content ecosystems work.
8 Mandatory (Stability): Must have a stable career history, with consistent tenure across previous companies; frequent job-hopping will not be considered.
9 Mandatory (Exclusion): Candidates currently working at Stable Money will not be considered.
10 Mandatory (Note 1): This is an individual-contributor role — the person builds and executes directly (hands-on), working autonomously without a team to start.
11 Mandatory (Note 2): Seed-funded Wealth Tech startup. Candidate must be comfortable in an early-stage, fast-paced environment with shifting priorities.
12 Mandatory (Compensation Alignment): Candidate must be comfortable with the compensation structure where the company matches their current CTC and provides ESOPs, without any salary hike.
13 Preferred (Domain): Fintech understanding is an added advantage, not mandatory — strong content-engine builders from adjacent consumer industries are welcome.