Meta Ads Executive

About the Role Big Marketing is looking for a creative and performance-driven Meta Ads Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, managing, and optimizing Facebook and Instagram advertising campaigns to generate quality leads, increase conversions, and maximize ROI. Key Responsibilities Create, launch, and manage Meta (Facebook & Instagram) ad campaigns. Monitor campaign performance and optimize for better results. Conduct audience research, targeting, and retargeting. Manage campaign budgets and track ad spend. Perform A/B testing for creatives, audiences, and ad copy. Coordinate with the design and content teams for ad creatives. Analyze campaign performance and prepare regular reports. Stay updated with Meta Ads policies and platform updates. Work towards achieving lead generation and conversion goals. Required Qualifications Bachelor's degree in Marketing, Business, or a related field. 1–3 years of experience in Meta Ads management. Strong understanding of Facebook Ads Manager and Meta Business Suite. Experience with pixel setup, conversion tracking, and remarketing. Good analytical and reporting skills. Basic knowledge of Microsoft Excel or Google Sheets. Preferred Skills Facebook & Instagram Advertising Audience Targeting & Retargeting Campaign Optimization Lead Generation A/B Testing Meta Pixel & Conversion API Budget Management Performance Analysis What We Offer Performance-based incentives. Career growth opportunities. Collaborative and creative work environment. Opportunity to work on diverse client campaigns. Continuous learning and skill development. How to Apply Interested candidates can send their updated resume to: Email: