Director - Admissions and Outreach

University of Aberdeen · India

We are seeking a dynamic and strategic leader to head our admissions and outreach function. This is a pivotal role responsible for achieving student recruitment goals, shaping admissions strategy, and ensuring a seamless and inclusive admissions experience for prospective students across India and beyond.

Key Responsibilities

• Develop and implement a comprehensive admissions strategy aligned with the university’s growth, quality, and diversity goals
• Achieve annual enrollment targets and monitor performance against institutional objectives
• Oversee the full admissions lifecycle, including engaging with prospective students and families, evaluating, selecting and enrolling candidates
• Lead, mentor, and manage the admissions and outreach team to ensure high service standards and operational excellence
• Collaborate with internal and external partners to design and execute campaigns that attract strong candidates
• Build and maintain relationships with schools, colleges, education consultants, and agents across India
• Establish and manage systems for lead generation, tracking, nurturing, and reporting; oversee data collection and tele-counselling activities
• Conduct market and competitor analysis to support innovative student acquisition strategies
• Plan and deliver promotional activities such as education fairs, seminars, workshops, and school outreach programmes to strengthen brand presence
• Ensure consistent brand representation across digital, print, and on-ground campaigns
• Present regular reports on campaign performance, admissions pipeline, and outreach outcomes to senior management
• Use admissions data and insights to improve conversion rates and guide strategic decisions
• Ensure compliance with university policies and regulatory requirements
• Design and implement the admissions policies and procedures in line with University’s goals and principles
• Travel extensively and represent the university at national and international events and education forum