Social media manager

Role: Social Media Manager

Experience: 6+ Years

Reporting To: Head of Marketing

Role Overview

We are looking for a Social Media Manager to own brand storytelling, content strategy, and engagement for a fast-scaling jewellery brand building a new category in India.

Key Responsibilities

Own end-to-end social media strategy (Instagram-first) Drive brand storytelling + category education (demi-fine, 9kt gold etc.) Plan monthly content calendar aligned to business goals Lead reel-first content strategy Work with creative team for high-performing content production Identify trends and convert them into brand-relevant content Drive engagement and community growth Collaborate with performance team for ad-friendly creatives Manage launch campaigns, offers, and storytelling moments Work with influencers and UGC content Ensure consistent brand tone and visual language

KPIs

Engagement rate Organic reach growth Follower growth quality Saves & shares (content depth metrics) Content performance vs benchmarks Contribution to performance creatives

Requirements

6+ years in social media (consumer brand preferred) Strong understanding of Instagram algorithms & trends Experience managing reel-heavy content strategy Strong aesthetic and brand sense Experience working with content teams & shoots Data-driven approach to content

What We're Looking For

Strong storytelling ability Trend spotting + execution mindset Ownership of brand voice Ability to balance brand + performance content

Working Location : Koregaon Park, Pune (on-site)

Working Days : Mon to Sat (1st & 3rd Sat off)

Work Timings : 10 am to 7 pm