Creative Director

Elance Group · India

Job Title: Creative Director – YouTube Channel

Location: Lucknow, Uttar Pradesh

Experience: 3+ Years

Salary: ₹60,000 – ₹80,000 per month

About the Role

We are looking for a dynamic and visionary Creative Director to lead the content strategy and execution for an upcoming YouTube channel. The ideal candidate will have a strong storytelling mindset and hands-on experience in long-form video content, documentaries, and YouTube Shorts , with a deep understanding of audience engagement and platform trends.

Key Responsibilities

• Develop and execute the creative vision and content strategy for the YouTube channel
• Conceptualise, script, and oversee production of:
• Long-form videos
• Documentary-style content
• YouTube Shorts & short-form videos
• Lead end-to-end content creation: ideation → scripting → shooting → editing → publishing
• Ensure consistency in brand voice, storytelling style, and visual identity
• Collaborate with videographers, editors, writers, and social media teams
• Analyze performance metrics (views, watch time, retention) and optimize content strategy
• Stay updated with YouTube trends, algorithms, and audience behavior
• Drive innovation in storytelling formats and creative execution

Required Skills & Qualifications

• 4+ years of experience in content creation, filmmaking, or digital media
• Proven experience in:
• YouTube content strategy
• Documentary or narrative storytelling
• Short-form content (Reels/Shorts)
• Strong understanding of YouTube algorithms, SEO, and audience retention techniques
• Excellent storytelling, scripting, and visual direction skills
• Hands-on experience with video production and editing tools (Adobe Premiere Pro, Final Cut Pro, etc.)
• Ability to lead creative teams and manage multiple projects

Preferred Qualifications

• Experience working with YouTube channels or digital media startups
• Background in journalism, filmmaking, or mass communication
• Strong portfolio showcasing diverse video formats

What We Offer

• Opportunity to build and scale a new-age YouTube channel from scratch
• Creative freedom to experiment with formats and storytelling
• Fast-paced and collaborative work environment
• Competitive salary and growth opportunities