Senior Associate- CRM

Key Responsibilities : End-to-end ownership of marketing communications calendar. Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention. Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics. Lead and guide the execution team for BAU Campaigns and Journey setups Coordinate with brand and tech teams to ensure flawless execution of campaigns. Track delivery reports and funnel metrics for each campaign and share insights. Key Requirements Understanding of CRM with a minimum of 4 years of relevant experience Proficiency in MS Office applications specifically Excel and PowerPoint, and past