B2b demand generation lead

Why join us:

KMC Solutions is a leading provider of flexible workspace and international workforce solutions across the Philippines, and Colombia. Through KMC TEAMS, we enable global enterprises, mid-market leaders, and high-growth companies to build, scale, and manage international workforces through four strategic operating models:

Employer of Record (EOR): (Compliant, full-stack international hiring and payroll without local entity setup.) Center of Excellence (COE): (Specialized domain hubs delivering high-value technical and operational capability.) Build-Operate-Transfer (BOT): (A structured transition model where KMC builds and operates teams under client branding before seamless ownership transfer.) Global Capability Centers (GCC): (Fully branded, dedicated enterprise offshore centers with end-to-end infrastructure, HR, and governance.)

Why this role matters:

As a B2 B Demand Generation Lead, you'll build the pipeline engine that fuels KMC's growth across global markets. This role is key to scaling qualified leads into revenue, giving you full ownership of multi-channel campaigns and a direct line to executive-level impact.

What you'll be doing:

Build and scale demand campaigns

Launch multi-channel lead gen programs across paid search, Linked In, Twitter/X, and email Design ABM strategies that target enterprise accounts and key decision-makers

Turn leads into pipeline

Build and refine lead scoring frameworks to convert MQLs into SQLs Create automated nurture sequences that move prospects through the buying journey Partner with sales to align on personas, campaign calendars, and handoff processes

Optimize with data

Track CPL, CAC, lead velocity, and pipeline contribution across CRM and marketing platforms Run A/B tests on ad copy, landing pages, and CTAs to lift conversion rates

What you bring:

Experience: 5-8 years in B2 B demand generation, digital growth marketing, or lead gen Must-have: Proven experience generating qualified leads for GCCs, shared services, or enterprise tech/consulting firms Core Skills: Multi-channel campaign execution, ABM strategy, lead scoring, sales alignment Tools/Systems: Hub Spot, Linked In Campaign Manager, Linked In Sales Navigator, GA4 Proven ability to work independently as a remote consultant with minimal supervision