Vice President of Sales

Threatcop · India

Designation- Vice President – Sales

India & SAARC | Based at Noida HQ | Reports to COO

Threatcop is an AI-powered People Security Management (PSM) platform that enables organizations to build a strong human firewall through automated simulations, self-serve training, and proactive threat mitigation. As Vice President – Sales (India & SAARC) , you will own the complete, end-to-end revenue engine for the region — from demand generation and SDR-driven pipeline creation to business development, new customer acquisition, cross-sell within the installed base, and the full partner ecosystem across India, Bangladesh, Sri Lanka, Nepal, and Bhutan.

This is a hands-on leadership role for someone who pairs frontline SaaS selling instincts with strategic, data-driven sales leadership . You will be accountable for a predictable, compounding growth machine — consistent weekly SQLs, month-on-month pipeline growth, and quarter-on-quarter increases in order booking and revenue, targeting 100% revenue growth year-on-year .

The Mandate-

• 100% YoY revenue growth — own and deliver the annual and quarterly order-booking and revenue targets for the India & SAARC region.
• 3.5X pipeline coverage — build and sustain a qualified pipeline of at least 3.5X of the order-booking target for every quarter.
• End-to-end ownership — full accountability for the entire funnel: demand generation → SDR-qualified leads → business development → closure → onboarding → cross-sell and renewal.
• Predictable rhythm — establish a consistent, measurable cadence of SQLs every week and every month from SDRs, events, and partners, and translate it into a steadily growing pipeline and bookings.

What You'll Own-

Revenue & Pipeline:

• Own and deliver annual and quarterly revenue and order-booking targets across the India & SAARC region, with full accountability for bookings, pipeline health, forecast accuracy, and growth.
• Guarantee pipeline predictability — ensure a consistent flow of Sales Qualified Leads (SQLs) each week and month from the SDR team, events, and partners, feeding month-on-month pipeline growth.
• Drive quarter-on-quarter growth in order booking and revenue, maintaining a minimum 3.5X pipeline-to-target coverage at all times.
• Own forecasting accuracy and CRM discipline; run a tight weekly and monthly review rhythm across regions.

Demand Generation & SDR Engine:

• Lead the SDR function (via the SDR Head) to build a repeatable demand-generation and outbound engine that produces consistent, high-quality SQLs.
• Own top-of-funnel performance — optimize outreach, sequences, qualification criteria (e.g., BANT/MEDDIC), conversion rates, and SDR-to-BD handoff quality.
• Integrate multiple demand sources — SDR outbound, marketing-generated leads, events, webinars, and partner-sourced opportunities — into one predictable pipeline.

New Customer Acquisition & Cross-Sell:

• Drive new logo acquisition across enterprise and SME segments in India & SAARC.
• Own cross-sell within the existing customer base, expanding adoption across Threatcop's product suite — TSAT, TLMS, TDMARC, and TPIR .
• Personally own and close strategic, high-value enterprise deals; act as executive sponsor on marquee accounts where required.
• Lead complex, multi-stakeholder sales cycles involving CISOs, CIOs, Risk, Compliance, and senior business buyers, and build lasting CXO-level relationships.

Partner, Reseller & System Integrator Ecosystem:

• Own the regional partner strategy — onboard new partners and manage the existing strong network across India, Nepal, Bhutan, and Sri Lanka.
• Grow partner-led revenue — with roughly 50% of business flowing through partners, ensure resellers and system integrators are enabled, activated, and consistently generating SQLs and closed business.
• Run partner governance — joint business planning, enablement, deal registration, and performance tracking to keep the channel a reliable, growing contributor to pipeline and bookings.

Team Leadership & Scale:

• Lead the regional sales organization — Regional Sales Directors (Bangalore, Mumbai, Hyderabad, Delhi) and the SDR Head report directly to you.
• Grow and structure the team — you inherit a 14-member team (4 SDRs and 10 BDs/AMs) and will scale it, including adding new Account Managers in Chennai and strengthening regional coverage.
• Build and inspire a young, hungry, energetic salesforce — recruit, mentor, and push a high-energy team to perform at their peak potential.
• Set the operating system of sales — clear KPIs, incentive structures, sales processes, playbooks, SOPs, and performance-management frameworks that scale.
• Coach at every level — enable leaders and individual contributors on consultative selling, enterprise deal management, and value-based conversations.

Cross-Functional & Market Leadership:

• Coordinate closely with Pre-Sales (a separate function) to ensure timely solutioning, POCs, and technical wins on complex deals.
• Partner with Marketing, Product, and Customer Success to align messaging, buyer personas, demand-generation campaigns, and a seamless onboarding-to-renewal experience.
• Feed market intelligence back to product and leadership to influence roadmap, positioning, and pricing.
• Represent Threatcop at industry events, conferences, and partner forums, strengthening its positioning as a category leader in People Security Management across India & SAARC.

Key Performance Indicators (KPIs)-

This role is measured on the health and predictability of the revenue engine — not just the headline number. Core KPIs include:

• Weekly & monthly SQL consistency — a steady, predictable volume of qualified leads from SDRs, events, and partners.
• Month-on-month pipeline growth and sustained 3.5X pipeline coverage against the quarterly target.
• Quarter-on-quarter growth in order booking and revenue, tracking to 100% YoY.
• New logo acquisition and cross-sell performance across the installed base.
• Partner-sourced pipeline and revenue contribution and partner activation rates.
• Forecast accuracy, funnel conversion rates, and CRM hygiene across all regions

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What You Bring-

• 10+ years in B2B SaaS cybersecurity sales — cybersecurity domain experience is mandatory.
• 5+ years leading and scaling sales teams , including managers and multi-region structures.
• Proven experience managing a young, hungry, and energetic sales team — someone who knows how to push their people to their best potential.
• A technology-enabled, AI-forward sales leader — well-versed with the latest AI tools and modern sales tech, and able to embed them into the team's daily workflow to raise productivity and win rates.
• Demonstrated track record of owning and exceeding large revenue targets and building a predictable pipeline.
• Deep expertise in enterprise sales, long and multi-stakeholder cycles, and partner/channel-led growth.
• Strong partner ecosystem experience — onboarding and managing resellers, SIs, and channel partners at scale.
• Excellent leadership, negotiation, executive communication, and strategic-planning skills.
• Bachelor's or Master's degree in Business, Technology, or a related field.
• Experience selling into BFSI, Healthcare, Manufacturing, Telecom, or regulated industries is a strong plus.
• Willingness to travel within India and the SAARC region as required.

Why You'll Enjoy Working at Threatcop-

• Experience the speed and ownership of a high-growth cybersecurity company with the stability of a mature, public and profitable organization.
• Build and lead the India & SAARC sales engine at a global cybersecurity product company from the front.
• Competitive compensation with leadership-level growth opportunities.
• Comprehensive benefits including health insurance, gratuity, and Employees' Provident Fund.
• A collaborative, merit-driven, and inclusive workplace.

About Threatcop-

Threatcop is a leading People Security Management (PSM) company and a sister concern of Kratikal Tech Limited . We help organizations reduce cyber risk by strengthening the human layer of security — transforming employees from the weakest link into the strongest line of defense against social engineering and email-based threats.

• Serving 450+ large enterprises and 1800+ SMEs across 30+ countries.
• Trusted by organizations like Axis Bank, GAIL India, ONGC, Max Life Insurance, Flipkart, Nykaa, PVR, and Tata Sons, etc
• Company headquartered in Noida(India) and Cupertino(US) with offices in Mumbai, Pune, Bangalore, Hyderabad, Gurgaon, Chennai, Dubai, and Riyadh.

Using our People Security Management(PSM) A-A-P-E framework (Assess, Aware, Protect, Empower) , we deliver TSAT, TLMS, TDMARC, and TPIR to proactively mitigate human-centric cyber risks.

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