Creative Marketing Analyst
Pericent BPM And DMS Software (P) Limited · Dwarikapura, India
FULL TIME
Job Description
Company Description
Pericent BPM and DMS Software (P) Limited is a Jaipur-based enterprise software company specialising in docEdge, a Document Management System, and bpmEdge, a Business Process Management System. The company serves organisations across NBFC, Manufacturing, Healthcare, and Government sectors that require robust document control and workflow automation. Its solutions help clients improve operational efficiency, maintain regulatory compliance, and streamline critical business processes. PERICENT® offers a technology-driven environment where professionals can contribute to scalable, secure, and innovative enterprise products.
Creative Marketing Analyst
Company:
PERICENT® BPM & DMS Software Pvt. Ltd. Location:
Jaipur, Rajasthan Employment Type:
Full-Time | In-Office Experience:
2–4 Years Department:
Marketing & Business Growth Industry:
B2B SaaS / Enterprise Software About PERICENT® PERICENT® is an enterprise software company building solutions for
Document Management, Business Process Management, Workflow Automation, and Digital Transformation . Our flagship platforms —
docEdge®
and
bpmEdge®
— help enterprises digitize documents, automate business processes, improve operational visibility, and strengthen information governance and compliance. We are looking for someone who can combine
creative thinking with analytical execution
and turn market insights into campaigns that generate meaningful business conversations. About the Role We are looking for a
Creative Marketing Analyst
who can connect three things: Market Intelligence → Creative Messaging → Qualified Pipeline This is not a traditional content-only marketing role. You will be expected to understand our products, identify the problems faced by our target industries, build relevant campaigns, and measure what actually contributes to lead generation and business growth. We believe in
problem-first storytelling over feature dumps and pipeline over vanity metrics. What You'll Own1. B2B Campaign Strategy
Develop solution-led marketing campaigns for docEdge® and bpmEdge®. Convert customer pain points and industry challenges into compelling marketing narratives. Create campaigns for target sectors such as Manufacturing, NBFC, Healthcare, FMCG, Pharma, Textiles, and other enterprise segments. Develop industry-specific messaging and value propositions. 2. Email Marketing
Plan and execute targeted B2B email campaigns. Develop prospect-specific email sequences and nurture campaigns. Write compelling subject lines, messaging, CTAs, and follow-up sequences. Analyze open rates, click-through rates, responses, MQLs, and meetings generated. Continuously test and optimize campaigns. 3. LinkedIn & Paid Campaigns
Plan and execute LinkedIn campaigns for B2B decision-makers. Support and manage
Meta advertising campaigns
where relevant to business objectives. Develop audience segments, campaign messaging, creatives, and CTAs. Coordinate with design and sales teams for campaign execution. Monitor campaign performance and optimize based on data. 4. Market & Competitor Research
Conduct research on industries, companies, competitors, and market trends. Identify emerging business problems and technology requirements. Build ICPs and buyer personas. Research decision-makers and account-level opportunities. Convert research findings into actionable campaign strategies. 5. Content & Storytelling
Develop problem-led content for LinkedIn, email, landing pages, brochures, and campaigns. Translate complex enterprise software capabilities into simple business outcomes. Create content around themes such as: Document digitization Workflow automation Process visibility Compliance Operational efficiency Enterprise information management Digital transformation 6. Sales & Marketing Alignment
Work closely with Sales, SDR, Pre-Sales, and Business Operations teams. Understand sales objections, prospect conversations, and market feedback. Create campaigns that support actual sales opportunities. Provide Sales with relevant messaging, content, account insights, and campaign leads. Track lead quality and campaign-to-pipeline contribution. Key Performance Indicators Success in this role will be measured through
business impact , not just content volume. Key metrics include: Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) Qualified meetings generated Campaign-to-lead conversion Lead-to-opportunity conversion Email response and engagement rates LinkedIn campaign performance Paid campaign ROI Cost per qualified lead Pipeline contribution Account engagement CRM and campaign data quality Required Skills
2–4 years of experience in
B2B Marketing, SaaS Marketing, Demand Generation, Growth Marketing, or Marketing Analytics Strong understanding of B2B marketing funnels Excellent written and verbal communication Strong copywriting and storytelling skills Experience with LinkedIn marketing and B2B prospecting Experience with email marketing and campaign management Understanding of paid advertising, preferably LinkedIn and Meta Strong market and competitor research capabilities Ability to analyze campaign data and derive actionable insights Strong understanding of ICP, buyer personas, lead nurturing, and conversion funnels Preferred Tools Experience with tools such as: LinkedIn / LinkedIn Campaign Manager Meta Ads Manager HubSpot or similar CRM Google Analytics Google Ads Email marketing / automation platforms Canva / Figma or similar creative tools Excel / Google Sheets for marketing analytics Who We're Looking For We're looking for someone who is: Creative enough to tell the story. Analytical enough to measure the impact. Commercial enough to understand the pipeline. You should be comfortable moving between
research, strategy, copywriting, campaign execution, analytics, and sales collaboration. Most importantly, you should be able to answer: “What business problem are we solving, who has that problem, and how do we turn that insight into a qualified business opportunity?” Reporting Structure
Direct Reporting:
Vice President – Operations & Business Management Functional Collaboration: Sales & Business Development SDR / Lead Generation Team Pre-Sales / Business Analyst Team Operations & CRM Leadership Team What You Can Expect at PERICENT®
Work directly with enterprise B2B SaaS products Exposure to CXO-level audiences and enterprise accounts Opportunity to build campaigns from strategy to execution Cross-functional exposure across Marketing, Sales, Pre-Sales, and Operations Performance-driven growth environment Opportunity to take ownership of the company's B2B marketing engine Apply Now
Location:
Jaipur, Rajasthan Experience:
2–4 Years Employment:
Full-Time | In-Office Email:
Contact:
PERICENT® | docEdge® | bpmEdge® Empowering Organizations. Enriching Society. Add a concise LinkedIn-ready versionClarify role seniority and ownership
Try ChatGPT Work in the desktop app ChatGPT Work helps you move real work forward by turning one-off tasks into reusable workflows, polished outputs, and live artifacts. Included in your plan. Download the app
Pericent BPM and DMS Software (P) Limited is a Jaipur-based enterprise software company specialising in docEdge, a Document Management System, and bpmEdge, a Business Process Management System. The company serves organisations across NBFC, Manufacturing, Healthcare, and Government sectors that require robust document control and workflow automation. Its solutions help clients improve operational efficiency, maintain regulatory compliance, and streamline critical business processes. PERICENT® offers a technology-driven environment where professionals can contribute to scalable, secure, and innovative enterprise products.
Creative Marketing Analyst
Company:
PERICENT® BPM & DMS Software Pvt. Ltd. Location:
Jaipur, Rajasthan Employment Type:
Full-Time | In-Office Experience:
2–4 Years Department:
Marketing & Business Growth Industry:
B2B SaaS / Enterprise Software About PERICENT® PERICENT® is an enterprise software company building solutions for
Document Management, Business Process Management, Workflow Automation, and Digital Transformation . Our flagship platforms —
docEdge®
and
bpmEdge®
— help enterprises digitize documents, automate business processes, improve operational visibility, and strengthen information governance and compliance. We are looking for someone who can combine
creative thinking with analytical execution
and turn market insights into campaigns that generate meaningful business conversations. About the Role We are looking for a
Creative Marketing Analyst
who can connect three things: Market Intelligence → Creative Messaging → Qualified Pipeline This is not a traditional content-only marketing role. You will be expected to understand our products, identify the problems faced by our target industries, build relevant campaigns, and measure what actually contributes to lead generation and business growth. We believe in
problem-first storytelling over feature dumps and pipeline over vanity metrics. What You'll Own1. B2B Campaign Strategy
Develop solution-led marketing campaigns for docEdge® and bpmEdge®. Convert customer pain points and industry challenges into compelling marketing narratives. Create campaigns for target sectors such as Manufacturing, NBFC, Healthcare, FMCG, Pharma, Textiles, and other enterprise segments. Develop industry-specific messaging and value propositions. 2. Email Marketing
Plan and execute targeted B2B email campaigns. Develop prospect-specific email sequences and nurture campaigns. Write compelling subject lines, messaging, CTAs, and follow-up sequences. Analyze open rates, click-through rates, responses, MQLs, and meetings generated. Continuously test and optimize campaigns. 3. LinkedIn & Paid Campaigns
Plan and execute LinkedIn campaigns for B2B decision-makers. Support and manage
Meta advertising campaigns
where relevant to business objectives. Develop audience segments, campaign messaging, creatives, and CTAs. Coordinate with design and sales teams for campaign execution. Monitor campaign performance and optimize based on data. 4. Market & Competitor Research
Conduct research on industries, companies, competitors, and market trends. Identify emerging business problems and technology requirements. Build ICPs and buyer personas. Research decision-makers and account-level opportunities. Convert research findings into actionable campaign strategies. 5. Content & Storytelling
Develop problem-led content for LinkedIn, email, landing pages, brochures, and campaigns. Translate complex enterprise software capabilities into simple business outcomes. Create content around themes such as: Document digitization Workflow automation Process visibility Compliance Operational efficiency Enterprise information management Digital transformation 6. Sales & Marketing Alignment
Work closely with Sales, SDR, Pre-Sales, and Business Operations teams. Understand sales objections, prospect conversations, and market feedback. Create campaigns that support actual sales opportunities. Provide Sales with relevant messaging, content, account insights, and campaign leads. Track lead quality and campaign-to-pipeline contribution. Key Performance Indicators Success in this role will be measured through
business impact , not just content volume. Key metrics include: Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) Qualified meetings generated Campaign-to-lead conversion Lead-to-opportunity conversion Email response and engagement rates LinkedIn campaign performance Paid campaign ROI Cost per qualified lead Pipeline contribution Account engagement CRM and campaign data quality Required Skills
2–4 years of experience in
B2B Marketing, SaaS Marketing, Demand Generation, Growth Marketing, or Marketing Analytics Strong understanding of B2B marketing funnels Excellent written and verbal communication Strong copywriting and storytelling skills Experience with LinkedIn marketing and B2B prospecting Experience with email marketing and campaign management Understanding of paid advertising, preferably LinkedIn and Meta Strong market and competitor research capabilities Ability to analyze campaign data and derive actionable insights Strong understanding of ICP, buyer personas, lead nurturing, and conversion funnels Preferred Tools Experience with tools such as: LinkedIn / LinkedIn Campaign Manager Meta Ads Manager HubSpot or similar CRM Google Analytics Google Ads Email marketing / automation platforms Canva / Figma or similar creative tools Excel / Google Sheets for marketing analytics Who We're Looking For We're looking for someone who is: Creative enough to tell the story. Analytical enough to measure the impact. Commercial enough to understand the pipeline. You should be comfortable moving between
research, strategy, copywriting, campaign execution, analytics, and sales collaboration. Most importantly, you should be able to answer: “What business problem are we solving, who has that problem, and how do we turn that insight into a qualified business opportunity?” Reporting Structure
Direct Reporting:
Vice President – Operations & Business Management Functional Collaboration: Sales & Business Development SDR / Lead Generation Team Pre-Sales / Business Analyst Team Operations & CRM Leadership Team What You Can Expect at PERICENT®
Work directly with enterprise B2B SaaS products Exposure to CXO-level audiences and enterprise accounts Opportunity to build campaigns from strategy to execution Cross-functional exposure across Marketing, Sales, Pre-Sales, and Operations Performance-driven growth environment Opportunity to take ownership of the company's B2B marketing engine Apply Now
Location:
Jaipur, Rajasthan Experience:
2–4 Years Employment:
Full-Time | In-Office Email:
Contact:
PERICENT® | docEdge® | bpmEdge® Empowering Organizations. Enriching Society. Add a concise LinkedIn-ready versionClarify role seniority and ownership
Try ChatGPT Work in the desktop app ChatGPT Work helps you move real work forward by turning one-off tasks into reusable workflows, polished outputs, and live artifacts. Included in your plan. Download the app
Details
| Company | Pericent BPM And DMS Software (P) Limited |
| Location | Dwarikapura, India |
| Type | FULL TIME |
| Niche | general |