Social Media Manager

Just Homestay · India

Company: Just Homestay

Location: Dehradun, Uttarakhand

Job Type: Full-time | Hybrid

Experience: 1–3 years

Department: Marketing

Just Homestay is a growing vacation rental and homestay booking company offering premium villas, homestays and holiday homes across popular destinations in India.

We are looking for a Social Media Manager to take complete ownership of our social media presence across Instagram, Facebook, YouTube and LinkedIn .

• Develop and manage the monthly social media strategy and content calendar.
• Plan content around properties, destinations, travel ideas, offers, campaigns, festivals and brand communication.
• Manage the complete publishing schedule across Instagram, Facebook, YouTube and LinkedIn.
• Create and/or oversee Reels, Stories, Carousels, Posts, YouTube Shorts and other social media content .
• Edit short-form videos and create graphics using tools such as Canva, CapCut, Photoshop, Premiere Pro or similar .
• Maintain consistent Just Homestay brand guidelines , including fonts, colours, logo usage, visual style and tone of communication.
• Adapt content appropriately for each platform instead of simply reposting the same content everywhere.
• Monitor trends, competitor activity and new content formats and convert relevant trends into content ideas.
• Manage comments, messages and basic community engagement.
• Track social media performance including reach, views, engagement, follower growth and content performance.
• Identify high-performing content and use insights to improve the content strategy.
• Maintain an organised content library and ensure content is created and published on schedule.
• Coordinate with the internal team for property information, photos, videos, offers and campaigns.
• Take ownership of the overall quality and consistency of Just Homestay's social media presence.
  

• 2–4 years of hands-on social media experience.
• Proven experience managing Instagram, Facebook, YouTube and LinkedIn.
• Strong understanding of Instagram Reels, Stories and Carousels.
• Strong video editing and graphic design skills.
• Experience with Canva and at least one professional video/design editing tool.
• Good understanding of social media trends, algorithms and content formats.
• Strong visual sense and attention to detail.
• Good written communication and caption-writing skills.
• Ability to independently plan, create, schedule and publish content.
• Ability to manage multiple platforms and deadlines.
• Basic understanding of social media analytics and performance reporting.
• Strong portfolio of previous social media work is required.
  

We are looking for someone who can own the complete social media function , not just publish posts.

The ideal candidate is:

• Creative and visually strong.
• Proactive in finding new content ideas.
• Comfortable creating content independently.
• Data-driven and focused on improving performance.
• Highly organised with strong deadline discipline.
• Able to maintain strict brand consistency.
• Comfortable working in a fast-moving travel and hospitality business.
  

• Consistency and quality of content
• Growth in reach, engagement and followers
• Reel/video views and performance
• Quality of creative output
• Content calendar execution
• Brand consistency
• Community engagement
• Ability to identify and implement successful content formats
  

• 6 days per week
• 1 weekly off as per company schedule
• On-site role in Dehradun
• Occasional weekend/holiday work may be required for campaigns and important content
  

₹15,000–₹25,000 per month , depending on experience, skills and portfolio.

Performance-based growth opportunities are available.

Social Media Manager → Senior Social Media Manager → Marketing Manager

Please apply with your updated resume and portfolio/social media work samples .