Business Development Executive - Lead Conversion

Company Description We Are Purple Cow is an independent creative agency focused on innovation, strategic thinking, and impactful creative solutions. We work across branding, advertising, digital marketing, content, and design to help businesses build stronger brands. We are looking for a Business Development Executive who is confident on the phone, proactive with follow-ups, and knows how to turn leads into genuine business opportunities. Position: Business Development Executive We are looking for an energetic and target-driven Business Development Executive whose primary responsibility will be to call potential clients, qualify leads, follow up consistently, and generate meetings for the agency. This role is ideal for someone who enjoys talking to people, is comfortable making a high volume of calls, and understands that follow-up is where business actually happens. You will be the first point of contact between We Are Purple Cow and potential clients. Key Responsibilities Make daily outbound calls to potential clients from provided leads and databases. Connect with founders, business owners, marketing heads, brand managers, and decision-makers. Understand the prospect's business requirements and identify potential opportunities. Introduce We Are Purple Cow and communicate our services clearly. Qualify leads and identify genuine business opportunities. Follow up with interested prospects through calls, WhatsApp, and email. Schedule meetings between qualified prospects and the senior business/creative team. Maintain accurate records of calls, conversations, follow-ups, and lead status. Build and maintain a healthy sales pipeline. Reconnect with old, inactive, and missed leads to generate new opportunities. Work closely with the Business Development and Creative teams to move qualified leads forward. Achieve daily, weekly, and monthly calling and meeting-generation targets. What We're Looking For 1–4 years of experience in Business Development, Telecalling, Inside Sales, Lead Generation, or Client Acquisition. Experience in an Advertising, Creative, Branding, Digital Marketing, Media, or Marketing Agency is highly preferred. Excellent verbal communication skills. Confident and comfortable making cold calls every day. Ability to speak with senior professionals and business owners professionally. Strong persuasion and follow-up skills. Ability to understand a prospect's requirement rather than simply reading a sales script. Target-oriented and comfortable working with daily calling and conversion targets. Good English and Hindi communication skills. Basic understanding of CRM, Excel/Google Sheets, WhatsApp, and email. Self-motivated, persistent, and comfortable hearing "No." What You'll Be Expected To Do Call → Connect → Understand → Qualify → Follow Up → Book Meeting → Convert We're not looking for someone who is afraid to pick up the phone. We're looking for someone who can make calls, start conversations, handle objections, follow up relentlessly, and create real business opportunities. This is a target-driven role. Your performance will be measured by the quality of conversations, qualified leads, meetings generated, and ultimately the business you help bring in. Apply: