Vice President Marketing

We are looking for an experienced VP of Marketing to lead the marketing strategy for a growing consumer brand with a strong presence across retail, ecommerce, and direct-to-consumer channels. This person will own the full marketing function, bringing together brand strategy, consumer marketing, digital and performance marketing, retail activation, ecommerce, insights, and analytics. The ideal candidate will come from a CPG background and understand how to build a strong consumer brand while driving measurable growth across multiple sales channels.

Check below to see if you have what is needed for this opportunity, and if so, make an application asap.
This role is hybrid in Baltimore, with 4 days a week in office expectation.
ResponsibilitiesLead the overall marketing strategy across retail, ecommerce, DTC, wholesale, and international channelsDevelop integrated marketing plans that drive brand awareness, consumer acquisition, conversion, retention, and long-term growthOwn brand positioning, messaging, creative direction, and the overall consumer experience across channelsLead digital and performance marketing strategies across paid media, ecommerce, marketplaces, and emerging platformsOversee marketing strategy across Amazon and key retail ecommerce platformsDrive retail and shopper marketing programs, including in-store activation, merchandising, retail media, and promotional strategiesPartner closely with sales to improve sell-through, retail velocity, and overall channel performanceLead go-to-market strategy for new product launches and major brand campaignsEstablish and track marketing KPIs across ROI, CAC, LTV, conversion, retention, and channel performanceUse consumer insights, analytics, testing, and attribution to continuously improve marketing effectivenessPartner cross-functionally with sales, product, ecommerce, finance, operations, and supply chainLead, develop, and mentor a multidisciplinary marketing team across brand, creative, content, digital, ecommerce, and retail marketing
RequirementsBachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred10+ years of progressive marketing experience with significant leadership experienceCPG experience required, with a strong understanding of consumer behavior, brand building, retail, and omnichannel marketingProven experience leading marketing for a consumer brand sold through brick-and-mortar retail and ecommerce channelsStrong background across brand strategy, integrated marketing, digital, performance marketing, ecommerce, and retail/shopper marketingExperience balancing long-term brand building with performance-driven growth and revenue goalsStrong understanding of Amazon, retail media, marketplaces, and the broader digital commerce ecosystemDemonstrated success developing go-to-market strategies and supporting new product launchesHighly xzbcwsv analytical and comfortable using performance data, consumer insights, and KPIs to guide marketing investmentExperience leading and developing high-performing marketing teamsStrong executive presence and ability to partner effectively across sales, product, finance, and operations
Equal Opportunity Employer/Veterans/DisabledTo read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:• The California Fair Chance Act• Los Angeles City Fair Chance Ordinance• Los Angeles County Fair Chance Ordinance for Employers• San Francisco Fair Chance Ordinance
Benefits offering includes PTO, Medical, Dental, Vision, Short and Long Term Disability, 401k etc.