Social Media Content Creator

Digital Otters Limited · Lahore, Pakistan

Company Description

Digital Otters is an AI-powered digital growth and software development agency that helps businesses transform, scale, and compete in the modern digital world. The company partners with startups, growing brands, enterprises, and international organizations to build integrated digital ecosystems that drive measurable growth, visibility, and revenue. With expertise across web and software development, AI SEO, performance marketing, social media management, and automation systems, Digital Otters focuses on building long-term growth infrastructures rather than isolated campaigns. The team helps brands stay ahead by optimizing for both traditional search engines and next-generation AI platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Grok, and emerging discovery systems. Serving clients in the UAE, USA, UK, and Pakistan, Digital Otters supports businesses in launching, scaling internationally, generating qualified leads, and strengthening brand authority in competitive markets.

Role Description

The Social Media Content Creator role is a full-time, on-site position based in Lahore. This role is responsible for planning, creating, and publishing engaging content across social media platforms, aligned with brand voice and marketing objectives. Day-to-day tasks include brainstorming content ideas, scripting and producing short-form videos, designing posts and stories, writing captions and social copy, and managing content calendars. The Social Media Content Creator will collaborate closely with marketing, design, and strategy teams to support campaigns, track performance metrics, and optimize content based on data and trends. The role also involves staying current with platform updates, emerging formats, and AI-driven content tools to help clients grow their online presence and engagement.

Qualifications

• Strong skills in social media content creation, including short-form video production, visual storytelling, and platform-specific formatting.
• Proficiency in copywriting for social media, with the ability to write clear, compelling captions, hooks, and scripts tailored to different audiences.
• Experience using design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar) to create polished, on-brand visuals and videos.
• Understanding of social media strategy, content calendars, and basic analytics for platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Familiarity with digital marketing concepts, including brand positioning, audience targeting, and engagement optimization.
• Ability to research industry trends, competitor content, and emerging formats to generate fresh, relevant content ideas.
• Strong organizational skills, attention to detail, and ability to manage multiple content streams and deadlines in a fast-paced environment.
• Comfort collaborating with cross-functional teams and taking feedback to refine content while maintaining brand consistency.
• Interest in AI-powered tools and workflows for content planning, creation,