CRM Lead

Job Title: CRM Lead Healthcare Marketing Location: Mumbai Experience: 8 10 years Reporting To: Head of Marketing & Brand Role Overview We are looking for a CRM Lead to drive end-to-end customer lifecycle management across our healthcare network. This role will own CRM strategy, execution, and performance, with a strong focus on patient acquisition, engagement, retention, and lifetime value. The ideal candidate combines marketing acumen with data-driven decision-making and hands-on CRM platform expertise. Key Responsibilities 1. CRM Strategy & Lifecycle Management Define and implement CRM strategy across patient lifecycle: acquisition, onboarding, engagement, retention, and reactivation Design targeted journeys for key cohorts (OPD, IPD, chronic care, preventive health, etc.) Drive personal