Graphic Designer - Remote

FundingPips · India

Job Overview

We are looking for a creative and digitally focused Graphic Designer to join our remote team. The ideal candidate will have a strong understanding of social media design, digital content, and visual storytelling, with the ability to create engaging content that captures attention and communicates ideas clearly.

The role will primarily focus on creating visual content for Instagram, TikTok, YouTube, and other digital platforms, including social media posts, carousels, campaign creatives, thumbnails, promotional materials, and other digital assets.

We are looking for someone who understands that designing for social media is different from traditional corporate design the ability to create strong visual hooks, attention-grabbing content, and platform-specific creatives is essential.

Responsibilities

• Create high-quality and engaging visual content for Instagram, TikTok, YouTube, and other social media platforms.
• Design social media posts, carousels, stories, reels covers, thumbnails, campaign creatives, and promotional materials.
• Develop creative concepts and visual directions based on campaign objectives and content requirements.
• Translate marketing and content ideas into visually compelling designs.
• Create designs that are optimized for audience attention, engagement, and retention.
• Adapt designs to different platforms, formats, audiences, and campaign requirements.
• Maintain and strengthen FundingPips' visual identity and brand consistency across digital channels.
• Work closely with the Marketing, Content, and Creative teams to understand briefs and deliver designs on time.
• Participate in brainstorming sessions and contribute new creative ideas and visual concepts.
• Stay up to date with social media trends, design trends, content formats, and platform-specific best practices.
• Analyze existing content and continuously explore ways to improve visual engagement.
• Create variations of creatives for different campaigns, audiences, and performance objectives.
• Support wider marketing requirements with banners, presentations, promotional graphics, and other digital assets when required.
• Use AI-powered design and creative tools where appropriate to improve creativity, efficiency, and production quality.

Requirements

• Proven experience as a Graphic Designer, preferably in a digital, social media, marketing, or fast-paced online environment.
• Strong portfolio demonstrating digital and social media design work.
• Good understanding of Instagram, TikTok, YouTube, and other social media platforms.
• Strong understanding of visual hooks, attention-grabbing design, and social media engagement.
• Ability to create designs specifically for social media rather than relying only on traditional corporate design approaches.
• Strong knowledge of design principles, typography, composition, color, layout, and visual storytelling.
• Proficiency in design tools such as Adobe Photoshop, Illustrator, After Effects, Figma, Canva, or equivalent tools.
• Good understanding of different digital formats, dimensions, and platform requirements.
• Strong English communication skills, both written and verbal.
• Ability to work independently in a remote environment and manage multiple projects and deadlines.
• Strong attention to detail and willingness to take feedback and make revisions.
• Creative mindset with the ability to bring fresh ideas to the team.