Sr Social Media Manager

Company : Client of Adecco -US based Ecommerce Gemstone Jewelry Title: Sr.Social Media Manager Experience : 8-14years Location: Jaipur, Rajasthan

Strategic Responsibilities 1. Brand Architecture & Campaign Strategy ●

Strategic Vision:

Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry. ●

Brand Consistency:

Serve as the custodian of brand voice, ensuring every communication reflects company's luxury positioning and heritage. ● Ad Spend & Resource Allocation:

Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube) to ensure maximum market penetration . ● ROAS-Driven Performance:

Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high

Return on Ad Spend (ROAS). ●

Full-Funnel Integration:

Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales. ●

Competitive Intelligence:

Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities.

2. Content Engineering & Creative Leadership ●

Narrative Development:

Adapt complex creative briefs into persuasive communication ideas and clear, concise copy. ●

Video & Script Strategy:

Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential. ●

Creative Direction:

Understand and implement different language styles to appeal to diverse global luxury markets. ●

Review Excellence:

Establish a rigorous self-editing and content review process to ensure high-quality output with minimal rework. ●

Engagement Rate Optimization:

Drive original concepts and execution activities (tweeting, sharing, engaging) designed specifically to increase social reach and deepen audience engagement.

3. Performance Intelligence & Data Analytics ●

Insight-Driven Strategy:

Analyze interaction data and customer visits to create comprehensive reports that pivot and improve future marketing strategies.

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KPI Ownership:

Define and track critical social media KPIs and web traffic metrics, reporting progress directly to senior marketing management. ●

Optimization:

Use data-backed insights to optimize copy, landing pages, and posts based on specific target audience behavior.

4. Ecosystem & Influence Management ●

Influencer Partnership:

Strategically identify and handle high-level influencer marketing campaigns to amplify brand reach. ●

Platform Innovation:

Lead the brand’s expansion into new and emerging social platforms while optimizing presence on existing channels. ●

Advertising Strategy:

Oversee social media advertisement and budget allocation to strategically amplify high-priority campaigns.

5. Leadership ●

Branding Mastery:

Advanced knowledge of high-end luxury branding and digital positioning. ● Financial Acumen:

Hands-on experience running large-scale advertisements with a proven track record of hitting specific ROAS and conversion goals. ● Metric Expertise:

Deep understanding of social media KPIs, web traffic metrics, and engagement rate algorithms. ● Leadership Proactivity:

A self-starter capable of pushing projects forward under minimal supervision while fostering a culture of collaboration.