Performance marketing

Key Responsibilities:

• Campaign Planning & Execution:

Plan, execute, and optimize Google Search campaigns focused on lead generation Manage and scale App Campaigns (UAC) for installs and in-app conversions Conduct in-depth keyword research, audience segmentation, and competitor analysis

• Performance Optimization:

Continuously monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates Implement A/B testing strategies across ad copies, creatives, landing pages, and targeting Identify performance gaps and implement data-driven improvements

• Tracking & Analytics:

Set up and manage tracking systems using Google Analytics, Google Tag Manager, Firebase, and Apps Flyer Ensure accurate conversion tracking, attribution modeling, and funnel analysis Build dashboards and generate regular performance reports with actionable insights

• Collaboration & Strategy:

Work closely with design, product, and content teams to improve creatives and landing page performance Align with business and sales teams to ensure high-quality lead generation and conversion outcomes Stay updated with the latest trends, tools, and best practices in performance marketing

Requirements:

• Experience:

Minimum 2 years of experience in performance/digital marketing Proven experience in Google Search campaigns (lead generation) Hands-on experience with App Campaigns (UAC) for installs and conversions Track record of optimizing campaigns for CPL, CPA, and ROI

• Skills:

Proficiency in Google Ads (Search + App Campaigns) Strong understanding of keyword research, targeting, and bidding strategies Experience with Google Analytics, GTM, Firebase/Appsflyer Ability to analyze data and optimize campaign performance Basic understanding of A/B testing and conversion tracking

• Education:

Bachelor's degree in Marketing, Business, or a related field Google Ads/Analytics certifications are a plus Ability to work in a fast-paced environment and manage multiple campaigns