Social Media Editor

The New Indian Express · India

About Us

The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group is publishing Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Odisha, and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It brings out its publication of newspapers and periodicals from 29 Centers. It also has Marketing Offices in Kolkata, Mumbai and New Delhi.

The Company's publications include English Dailies, viz. The New Indian Express, The Morning Standard and Sunday editions, The Sunday Express, The Sunday Standard and the weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.

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The Company is professionally managed, with well-qualified and experienced people holding charge of different Departments. The Company's publications are popular and command a large readership.

About Samakalika Malayalam

Samakalika Malayalam is a Malayalam digital news portal from The New Indian Express Group , delivering exclusive stories and regular updates from Kerala, along with national and international news. With coverage spanning news, entertainment, business, sports, health and more, the platform aims to provide comprehensive and credible Malayalam content to readers across Kerala and beyond.

ROLES & RESPONSIBILITIES

Content Strategy & Management:

• Develop and execute a comprehensive social media strategy aligned with the editorial goals.
• Curate, create, and schedule engaging content across all social media platforms, including Facebook, Twitter (X), Instagram, LinkedIn, and YouTube.
• Collaborate with the editorial team to repurpose and promote news articles, opinion pieces, interviews, features, and multimedia content relevant to the current affairs, politics, education, careers, culture.

Audience Engagement:

• Monitor social media channels for trending topics, breaking news, and reader engagement.
• Respond to comments, messages, and mentions in a timely and professional manner.
• Foster a community around Samakalika Malayalam’s social media presence, encouraging reader interaction, participation in polls, discussions, and feedback.

Analytics & Reporting:

• Track and analyze key social media metrics, including engagement rates, follower growth, and traffic to the website.
• Prepare regular reports on social media performance and provide actionable insights to the editorial team.
• Use data-driven approaches to optimize content and posting strategies.

Brand Voice & Compliance:

• Maintain a consistent brand voice across all social media platforms.
• Ensure all content is in compliance with journalistic standards and ethical guidelines.
• Stay updated on the latest social media policies and platform changes.

Collaboration & Innovation:

• Work closely with the design and video teams to produce high-quality visuals and multimedia content for social media.
• Explore and implement new tools and technologies to enhance Samakalika Malayalam’s social media presence.
• Lead social media campaigns around special events, regional features, youth initiatives, interviews, or innovations.

Responsibilities:

• Bachelor’s degree in Journalism, Mass Communication, Marketing, or a related field.
• 2–5 years of experience in social media management, preferably within the news/media or education industry.
• Strong writing and editing skills, with a keen eye for detail.
• Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
• Knowledge of SEO best practices and web traffic metrics.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Familiarity with analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, etc.
• Creative thinking with a strong sense of newsworthiness and timing.

Requirements:

• Fluency in Malayalam is a must.
• Experience in digital journalism and content creation.
• Video editing and graphic design skills.
• Understanding of Kerala’s media and educational landscape, and youth audience preferences.
• Proficiency in English; knowledge of other Indian languages is a plus.
• Strong communication and interpersonal skills.
• Creativity and an eye for detail.

Experience:

2- 5 Years

Location:

Kochi